Creator Economy Cash: 3 Unique Ways to Repurpose YouTube Content

Have you done all you can on YouTube? It's time to repurpose your videos to make more money via mobile apps, subscriptions, and even NFTs.


There’s never been a better time to join the creator economy – especially for YouTubers. If you’re making decent money from your channel, imagine how your income will balloon after joining more platforms. Posting videos on additional sites (Instagram, TikTok, Patreon, etc.) creates more cash through bread deals, donations, and subscriptions.

Read More: Is Your YouTube Channel on Track to Become a Business? Here are 5 Positive Signs

Those are common ways to make money, but maybe not the best. The creator economy rewards awesome content and people with exclusive platforms.

“I believe one of the opportunities creators should think about is not relying 100% on their income from just a YouTube channel or Instagram account or TikTok, but to create an ecosystem and companies around their social media,” says Vira Slyvinska, head of global business development at Air Media-Tech.

It sounds like a lot of work, but it doesn’t have to be. You already have the most important asset: dozens of YouTube videos to repurpose and remonetize across the web.

In this episode of TubeTalk, Slyvinska shares unique ways to grow your income beyond YouTube. Her advice comes from years of experience at Air Media-Tech helping creators monetize their popularity.

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Ready to create an ecosystem for your content? Here are three ways to repurpose YouTube videos for extra cash.

1. Build a Mobile Streaming App for Loyal Subscribers

Imagine what would happen if, one day, your YouTube revenue dropped 50%. You would be out of luck (and upset) if YouTube was your only source of income.

But that’s a preventable problem. Building a streaming app is the perfect way to control your assets, from repurposing new videos to remonetizing old content.

Using a service like Appy Pie, you can launch an app that houses exclusive content or videos from your YouTube channel. You decide how to monetize the app by charging a one-time fee, displaying ads, or offering in-app purchases. Best of all, Appy Pie is a drag-and-drop app builder that requires no coding.

Have you heard of fitness creator Chris Heria? He has nearly 4 million subscribers on YouTube and created a fitness app, Heria Pro, to expand his business. It offers workout plans, a goal tracker, Heria’s YouTube videos, and more. The app is free to download but has in-app purchases to diversify his income.

2. Start a Digital Subscription Service

Technically, you don’t have to leave YouTube to start a subscription service. The platform already offers this with Channel Memberships, which require more than 1,000 subscribers to unlock.

Still, all of your income shouldn’t flow from YouTube. That’s risky when you’re building a content ecosystem that will become a business.

Your best bet is building a website to house your entire brand: the courses you offer, the products you sell, and any subscriptions you provide. Depending on your expertise, creating a subscription service that costs up to $25/month is a great income booster.

Of course, this is another opportunity to repurpose videos from your channel.

One example we love sharing is how co-hosts Krystal Ball and Saagar Enjeti monetize their Breaking Points podcast. The visual episodes appear on YouTube, but the editors cut several scenes for brevity. If viewers want to see the uncut version of the show, Ball and Enjeti offer a paid membership for super fans.

Read More: Podcasting on YouTube - 7 Tips to Get Subscribers on a Paid Membership

3. Consider NFTs, But Proceed With Caution

NFTs (non-fungible tokens) use the same blockchain technology that birthed cryptocurrencies like Bitcoin, Ethereum, and Dogecoin. However, NFTs are not a form of currency; they’re digital assets existing on a blockchain. For now, it seems people are most excited to buy digital art NFTs.

However, Slyvinska says NFTs might not be the best long-term investment. Prices are speculative due to bidding, and there’s no guarantee you’ll make money selling one. But as always, a supportive audience and good marketing improve your chances.

But how do video creators make money from NFTs? Well, last year, rapper Latashá made thousands of dollars selling music videos as NFTs.

These are her most lucrative projects:

  • MAKDA VERSE” - sold for $12,000
  • Who I Am” - sold for $20,000
  • “Glow Up Remix” - sold for $30,000

Now imagine releasing a YouTube video with a “deleted” scene. Would your audience buy that missing piece of content as an NFT? That’s one idea to jumpstart your NFT project and repurpose YouTube content.

When you’re ready, visit these creator-friendly platforms to sell NFTs:

And while you’re at it, look to the metaverse for opportunities. Experts predict you’ll need cryptocurrency to shop in this virtual marketplace, so it can’t hurt to explore the possibilities for video creators.

The examples above are not-so-common ways of boosting YouTube income.

Want to keep things traditional? Start here with 10 tips for landing YouTube brand deals.