Marketing

Online video is one of the most effective marketing mediums for publishers and brands. We take a look at the industry side of the ecosystem to see how companies are using YouTube to promote their products and services.

20 nov 2024

8 min read

How To Make Custom Thumbnails on YouTube

Creating awesome custom thumbnails for YouTube can send your clickthrough rate through the roof! We show you how to c...

20 sept 2024

8 min read

How to Find Winning YouTube Video Ideas in Minutes with vidIQ Remix

Take any video on YouTube and use it to create content for your channel! Learn more about vidIQ Remix here.

4 jun 2022

1 min read

Using YouTube As An Online Video Platform

As viewers continue to flock to YouTube, brands are re-evaluating it as a practical alternative to costly online vide...

24 may 2013

1 min read

Then & Now | A Brief History of the YouTube Player

"It’s hard to believe, but this week marks YouTube’s 8 year anniversary.

5 ago 2014

4 min read

Successful Content’s Secret Sauce, Explained by Science (and Exploited by Buz...

It is the professional opinion of this blogger that Buzzfeed has won the content marketing war and that, shortly, the...

29 jul 2014

3 min read

8 REEL Video Summit Highlights Cheekily Articulated via Cat Gif

Last week, industry insiders and industry newcomers mingled, saleswomen and salesmen schmoozed, a veritable lovefest ...

15 jul 2014

4 min read

FIFA’s Battle of the Brands: A Competitive YouTube Analysis of the 2014 World...

As Forbes contributor Rob Schwartz pointed out yesterday, this year’s World Cup was a global phenomenon rife with cha...

8 jul 2014

2 min read

From the vidIQ Archives | AOL Case Study

Q: How do you optimize a huge video archive without millions of man-hours? A: Call vidIQ.

30 oct 2013

3 min read

Airline Safety Videos Take Off On YouTube

October has been a big month for a much-unloved fixture of air travel – the dreaded FAA mandated airline safety lesso...

14 ago 2013

1 min read

vidIQ Partnership With Adweek: Top YouTube Brand/Creator Video Charts

Exciting news for YouTube creators, brands, and stats nerds! We have partnered with Adweek to provide weekly YouTube ...

22 mar 2013

2 min read

SXSW 2013 Recap: YouTube’s Big in Social Enterprise

For every similarity that exists between YouTube and Facebook / Twitter, there are drastic differences that present u...