Every creator on YouTube has a story to tell about their journey. It’s fascinating to dive into a fellow YouTube creators journey, to see how they got to where they are now, the special moments along the way, and what really triggered the growth of their channel.
In this week’s episode of TubeTalk, the YouTuber podcast, we’re joined by one such creator who has a compelling story to tell on his journey to 470,000 YouTube subscribers.
Joe Scott started his career as a screenwriter on multiple indie films, alongside his main job as a copywriter for The Dallas Morning News for 12 years. During that time he turned his attention to YouTube, creating ‘Answers With Joe’, which was picked to be a part of YouTube’s NextUp program, which honors promising channels and creators on the rise. Answers With Joe hit the important 100,000 subscriber milestone in February 2018 and currently has over 470,000 subscribers.
The Journey to 470,000 YouTube Subscribers
Your channel's about kind of answering questions. How did you kind of choose that genre or did it kind of all choose you maybe? Initially, he was broadcasting mainly to family and friends, answering their queries on a range of topics. His content at the beginning was 100% comedy based, inspired by video OG ZeFrank. He then noticed that real answers to questions generated more engagement, so he pivoted slightly to focus on answering one question per video rather than seven or eight. He essentially started doubling down on the content that he found was working for him.
Often, creators start on YouTube but get frustrated very quickly because of the lack of traction, which Joe totally understand because he experienced the same thing. But going all in, and committed to the creator process will pay off if you dedicate yourself to improving with every upload. YouTube is also the long-game for the vast majority of creators, and Joe confirms that you have to give your “permission” to do it so you become more invested. It's when he did that then things really took a turn for the better for his content and his channel.
Tune into the podcast to hear more tips on the YouTube creator journey from Joe Scott. Huge thanks to Joe for his time and invaluable insights around YouTube video strategy. Learn more from Joe by following him on Twitter, Facebook, Snapchat, and Instagram.
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Liron Segev, aka TheTechieGuy, is the Director of Customer Success at vidIQ, an internationally celebrated Digital YouTube Strategist working with some of the largest brands and YouTube influencers in the world. Over the past 20+ years, his work has taken him to South Africa, the UK, and the US where he frequently speaks at conferences and provides expert tech commentary for various print publications, radio, and TV while actively running his Tech YouTube Channel.
