YouTube has a little feature that’s guaranteed to get you more subscribers. We show you how to turn it on, and what impact it will have on your channel.
When you are logged into YouTube, you should see your channel logo in the top right-hand corner of most YouTube screens. If you click on that, you have the option to go to YouTube Studio. This is currently in beta, but will become a standard as 2019 progresses. This is your new dashboard or analytics homepage, and from here you want to click on the Settings section down the left-hand side.
On this screen click on Channel, and finally you want Branding. This is where you can set a video branding watermark, and what this does is add an image of your choice to the bottom right-hand corner of videos, which viewers can mouse over and use to subscribe to a channel. This branding watermark also appears on the mobile YouTube app, but you cannot use it here to subscribe to a channel. The ideal image should be square, 150 pixels by 150 pixels, and no more than one megabyte.
How to Add a Branding Watermark to Your YouTube Channel
To add a branding watermark, simply click Choose Image, and select one from your computer. You can select when the branding watermark appears on your videos, but we highly recommend choosing the entire video, so that the viewers have the opportunity to subscribe whenever they want. This branding watermark affects all videos on your channel, and don't forget to save before leaving this screen.
This is an absolute no-brainer, it's guaranteed to work, it's a free way to get more subscribers, and it's a YouTube tool. Now you could of course use your own channel logo, and many do, but my question is this. This is a branding watermark, and the call to action is to subscribe to your channel. So it might as well say exactly what it does on the tin. As you can see, when we changed our branding watermark to this current Subscribe button, and set it for the entire length of the video, our subscriber count from that source increased by over 500%, and because we're such lovely people, we want you to enjoy the same success.
If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps click here to install now!
Rob is our resident video guy. He started out on YouTube in 2012, building up a tech channel to over 100,000 subscribers and 30,000,000 views before joining the vidIQ team. Today he is hard at work sharing everything he has learned on the YouTube platform; educating video creators on how to grow their own channels and turn hobbies into careers - just like Rob did in 2017.