How to Get YouTube Views Worldwide: 4 Tips

To reach YouTube viewers worldwide, use relevant music, tell stories that work visually, choose topics that travel across borders, and make spoken content accessible in other languages. Start with audiences already watching your channel, then test which videos and translations they respond to.

1. Use Music that's Trending Globally

For Shorts, choose a relevant sound available through YouTube's creation tools. Viewers can tap the sound to find other Shorts using it, but choosing a popular song does not guarantee global reach.

Use global charts to discover music that fits your video, then check whether the track is available in the Shorts audio library. A chart listing is not permission to upload copyrighted music.

• Billboard Global 200
• Spotify Viral 50 (global songs, daily curation)

If you add protected music outside YouTube's Shorts tools, you need permission for that use and may receive a copyright claim.

2. Create No-Dialogue Videos (ASMR, Animations, etc.)

A story told through movement and images can be easier to follow without understanding the creator's language. Make the action clear, and translate any on-screen text viewers need.

Jake Fellman's "Among Us in HD (Part 48) STOMP LOOP #Shorts," uploaded December 18, 2020, is a short animation to study for visual storytelling. Plan a visual setup and payoff viewers can follow without a spoken explanation.

3. Focus on Hot Topics

If you want global YouTube views, it helps to focus on a global concern. What do people cherish most in their lives (regardless of race, religion, and ethnicity)? What type of videos will address those desires?

Here’s a hint: New Year’s resolutions. Every year, people celebrate the coming of a new year by vowing to change one area of their lives. Many resolutions are common, though, so it’s easy to know what people are obsessed with globally.

According to Google, there were six global resolutions in 2012:

1. To love better
2. To be healthier
3. Career advancement
4. Financial gain
5. Family time
6. Educational growth

Not much has changed 11 years later. Relationships, money, and health are still popular topics on YouTube!

Pursue just one of these, and watch how easy it becomes to get more views.

4. Add Multi-Language Audio or Subtitles to Your Videos

Keep the dialogue your video needs, then add translated subtitles or audio so viewers can follow it in another language.

Multi-Language Subtitles

Use YouTube Studio > Analytics > Audience to check Top geographies and Top subtitle/CC languages. Top geographies shows where your channel earns the most watch time; Top subtitle/CC languages shows subtitle use, not every language your viewers speak. For country-level views, open Advanced Mode or See More, choose Geography as the breakdown, and check the date range and metric. Some geography rows may be withheld when there is too little data. Use these reports alongside comments to choose a language to test, rather than assuming everyone in a country speaks the same language.

YouTube's automatic captions transcribe the video's default language; they do not create a reviewed subtitle track in every language. Check the original captions, then add a translated track for each language you choose.

In YouTube Studio, select Subtitles, choose the video, click ADD LANGUAGE, and choose the language. Under Subtitles, click ADD, then upload a translated subtitle file or type the translation manually. Review the wording and timing before saving or publishing.

For the full walkthrough, see how to add captions and translated subtitles to YouTube videos.

Translate the video's title and description too, so viewers can find it in their own language. In YouTube Studio, select Subtitles, choose the video, click ADD LANGUAGE, and select the language. Under Title and description, click Add, enter the translation, and publish it after checking the wording.

Multi-Language Audio

You can upload your own dubbed audio tracks to a single video or Short with YouTube's multi-language audio feature, available to creators with Advanced features. In desktop Studio, select Languages, choose the video, add a language, and select Add next to Dub to upload your audio file. This upload option does not create the dub for you. If an automatic dub already exists in that language, delete it before uploading your own version.

YouTube also offers automatic dubbing, which generates translated audio for eligible videos. Check Settings > Channel > Advanced settings for Allow automatic dubbing, and check the video's Languages page for available languages. Confirm the original video language, enable manual review before publishing, and ask someone who understands the target language to review the result. Automatic dubs can contain errors and cannot be edited directly; you can unpublish or delete a dub you do not want viewers to hear.

Watch Creator Insider's introduction to multi-language audio for background.

Use YouTube Analytics to compare views and watch time by audio language before expanding your dubbing work.

For the next localization step, see how to add multilingual thumbnails on YouTube.