We analyzed data from 5.08 million YouTube channels and found a clear trend: The more content you post, the faster you grow. No matter your size, niche, or starting point. If you are prioritizing growth, aim to post more than once a week.
When it comes to YouTube growth, the advice is everywhere: Post once a week. Be consistent. Prioritize quality. Don’t burn out. But what does the data say about how often you should upload if you actually want to grow?
We studied 5.08 million YouTube channels using vidIQ data from June 2024 to June 2025 and looked at two metrics: monthly view growth and monthly subscriber growth, grouped by how many videos each channel uploaded per month.
Here’s what we found:
The results are clear: each step up in posting frequency leads to faster view and subscriber growth.
Based on this data, here’s the short answer:
To grow faster, aim to post more than once a week.
If you can reach 3 or more uploads per week (around 12+ times per month), even better.
Here’s why:
This aligns with a key question we hear from creators all the time:
“How often should I upload to youtube?”
Our answer: More often than you probably are.
If you can build a system that supports 3 or more videos per week, you’re setting your channel up for much stronger, sustained growth.
More frequent uploads don’t just accelerate momentum, they also create faster feedback loops. You’ll quickly spot what’s working (and what’s not), helping you improve the quality of your content with every post.
Not ready to post three times a week? There’s still a key threshold that makes a huge difference:
Aim for at least one video per week.
Here’s why that matters:
Even one video a week is often enough to see steady gains in views, subscribers, and click-through rates.
And once that weekly cadence feels natural? That’s your signal to scale up and accelerate growth.
Posting 3x a week isn’t always easy, even when you want to grow faster. Most creators run into common roadblocks, like:
Even the most motivated creators can struggle to keep up. But with the right tools and smarter support, you can post more without working harder.
Here’s how vidIQ can help you get more done and grow faster:
Even with the best intentions, life happens. Whether it's a busy season at work, family obligations, travel, or unexpected curveballs, it's not always possible to stick to your ideal upload schedule.
When that happens, it’s okay to take a break, but it helps to have a plan.
Here’s how to pause without losing momentum:
Break your long-form content into bite-sized moments to create a steady stream of YouTube Shorts. Repurposing your best clips not only saves time, it keeps your channel active.
You don’t have to be perfect. You just have to stay present.
Think of this as your YouTube “emergency plan”. When life gets unpredictable, you can still step back while still moving forward.
We’re seeing similar trends when it comes to YouTube Shorts. While Shorts are typically easier to produce, the upload frequency still follows the same pattern of “The more you post, the more you grow”.
If you’re wondering how often to post on YouTube Shorts, the answer depends on your goals, but from our coaching experience, channels that post Shorts daily or multiple times per week see:
Always consider making Shorts for:
You’ve heard creators say, “It’s about consistency.” And that’s true, but our data shows that volume unlocks the biggest growth leaps.
That doesn’t mean you need to sacrifice quality or burn yourself out. It means building smart systems that help you scale.
Top Tips to work smarter:
Keep posting. Keep growing. We’ll be right here with you.
Darryl is a writer with years of experience in online video software, combining technical expertise with a passion for educating audiences. When not writing, he’s tending to his farm surrounded by horses, chickens, dogs, and somehow cramming more plants into his garden than it could ever reasonably hold.
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