For years, many have considered YouTube notifications both a blessing and a curse. For viewers, notifications help inform them when content comes out from their favorite creators. But for many creators who rely on this notification system, it’s been a little shaky for the past couple of years. YouTube have finally acknowledged this and are doing something to improve it.
A quick reminder of how notifications work. When a viewer subscribes to channel, a bell icon appears that gives that new subscriber the chance to personalize their notifications from that channel. Yes, I know it still seems a little daft to subscribe to a channel and then have to tap the ‘All’ option to make sure you get notifications, but that's the YouTube world we live in. That is why you will see many creators asking their viewers to not only subscribe to their channel but click on the notification bell as well.
Once you've helped your viewers jump through all of these hoops to get their notifications, is there any way that you, as a video creator, can help YouTube in distributing those notifications to those viewers? Yes!
YouTube have recently released two videos on the subject . The first video gives you a YouTube viewers perspective, explaining how to make sure your account and devices are set up so that you should receive those YouTube notifications. You can watch that video here.
The second video from the Creator Insider channel talks a little more about the process of sending notifications, and this is the golden piece of information. And this sounds so simple, and it makes me wonder why I didn't think of this before!
One Simple Trick to Get More YouTube Views from Subscribers!
There are millions of video creators publishing tens of millions of videos on YouTube every single day which results in billions of notifications. And when do you think most of those videos are published? On the hour. In the video, they only showed this graph for a snippet of a second, but it illustrates when notifications are sent out by YouTube, and as you can see, there are massive spikes on the hour and presumably many spikes on the half hour.
It's also interesting to note how the overall volume shrinks to almost nothing during what I assume are the early hours of the morning. Now, of course, I am not suggesting that you publish your videos at 3:00 a.m. in the morning because everybody's asleep. But, what I am suggesting is that you test publishing videos at slightly unusual times. For example, if you usually publish your videos at 7:00 a.m. in the morning, try publishing them at say, 6:53am.
First of all, if we use YouTube’s graph as evidence, the notification of a published video has a much better chance of reaching subscribers instantly rather than getting stuck in a huge notifications spike on the system.
Secondly, let's say that a subscriber gets lots of notifications on the hour, wouldn't you prefer to have yours at six or seven minutes earlier to ensure you’re top of the list?
And finally, don't forget that YouTube allows creators to schedule videos at 15 minute intervals, so if you publish your video at a time such as 22 minutes or 53 minutes past the hour, you're slotting your video's go live time into a pocket of quieter notification traffic.
A video's initial view velocity can be crucial to the long-term success of that content. If you get a wave of subscribers flooding your video in the first couple of hours with views and watch time, that will send positive signals to YouTube who should then, in turn, share your content more broadly.
Want To Get More Views on YouTube?
So now you know not to post videos on the hour, but what hour of the day should you be posting your videos? Well it just so happens that vidIQ has the perfect tool to help you. It analyzes your subscribers activities and suggests when is the best time to post your content on YouTube along with a dozen other tools that will help you reach research YouTube, analyze videos, audit your own YouTube channel, and take actual steps that will help grow your channel.
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