Liron Segev, aka TheTechieGuy, is the Director of Customer Success at vidIQ, an internationally celebrated Digital YouTube Strategist working with some of the largest brands and YouTube influencers in the world. Over the past 20+ years, his work has taken him to South Africa, the UK and the US where he frequently speaks at conferences and provides expert tech commentary for various print publications, radio, and TV while actively running his Tech YouTube Channel.
The Five Big Mistakes YouTubers Make: TubeTalk Episode 164
YouTube can be frustrating. You think you're doing everything right, but perhaps you’re actually making one of the five fundamental mistakes that are derailing your channel. In this week's TubeTalk podcast we'll unpack those five common mistakes YouTuber's are making - and focus in on one on this post.
Tube Talk, the YouTuber's podcast, is dedicated to helping you become a better video creator so you can get more YouTube views, and subscribers. This week we’re very lucky to be joined by the one and only Benji Travis.
Benji is a YouTube mastermind. He's behind the itsJudysLife channel which has over 1.6 million subscribers, as well as his own cooking channel, BenjiManTV, which has over 367,000 subscribers. He is one half of the team at Video Influencers, and he's the co-author of YouTube Secrets, one of my favorite books. Through his multiple social media based businesses he earns a seven-figure income.
YouTube Mistake: Lack of a Clear Goal
Click on the above link to play this week's TubeTalk podcast to find out the top 5 mistakes YouTubers are making. In this post we take a look at one - a lack of clear direction and goals.
There are a lot of YouTube creators doing things right, but there are many more that aren’t doing the basics. Benji confirms that because YouTube is so big it can get very confusing so it's important to have some guidance when you first start. There are so many resources (including TubeTalk) available to teach you how to navigate this new frontier we call YouTube.
But at the end of the day, it's still a content platform, and there's still some basic stuff that creators are not getting. We’ll be taking a deep dive into all of these basics during the podcast but let’s discuss one here: how many creators lack clarity or a clear goal of what they want to accomplish on the platform.
And that can be different for everybody, but focus is important because If you don't have some kind of clarity for yourself in terms of who you're trying to reach, what type of content you're going to stand for, what people will know you for, what your channel's going to look like, what your videos are going to be, you're going to be just all over the place.
Starting with clarity in mind, your YouTube goals become a kind of mission statement. Define what kind of content you’re passionate about and you want to share with people. Then, have a personal goal for exactly what you want to get out of being on YouTube. A lot of people just jump into it, especially young people. They just want to be famous. There's nothing wrong with that, but it's an uphill battle because what does that even mean?
People think they can start uploading content to YouTube, and then they'll be famous. Well that really isn't going to help you. But by being clear, defining what kind of content you want to create for what audience, is a goal to get you going. It's well worth determining your goal and investing time in it. It's going to save you a lot time rather than just filming random stuff online that doesn't really apply to you.
You can find out the four other major mistakes that YouTubers make by listening to the podcast! Huge thanks to Benji for his insights. You can follow him on Twitter and on Instagram.
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