How to Choose the Best Niche for Your YouTube Channel

The best niche for you is one you’re passionate about and builds a following on YouTube. Here are some tips to find your channel’s focus once and for all.


Choosing a YouTube niche is a big decision. Viewers will look at the overall theme of your channel and ask one crucial question: Is this channel right for me?

But that’s just one end of the spectrum; after that, you have to think about YouTube’s recommendation system. It will analyze your channel’s genre and attempt to serve your videos to people with similar interests. If your content is all over the place, you might get fewer recommendations than someone with a focused channel.

In this episode of TubeTalk, we chat with Jeff of El Jefe Reviews about how to choose a niche for YouTube. On his channel, Jeff transitioned from general tech videos to reviewing personal audio, such as earbuds, headphones, and speakers. That strategy was a huge success; today Jeff has 70,000 subscribers and counting.

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But First, What Is a YouTube Niche?

A niche is the genre or subgenre creators focus their content on.

There are many types of niches on YouTube:

  • Gaming
  • Cooking
  • Technology
  • Makeup and beauty
  • Fitness
  • Pets and animals
  • Health
  • Finance
  • Business
  • Comedy
  • Music
  • Sports
  • And so many more

These are broad topics, but you can go deeper by exploring subgenres.

For example, you could make videos about tiny homes instead of general real estate, such as multifamily homes and commercial lots. Tiny home investing is a narrower niche that allows you to serve a specific audience.

“Niches vary in size from huge communities, like those who play the game Fortnite, to smaller communities, like antique car collectors,” YouTube states in a Creator Academy course. “Groups like these are seldom served by traditional media, so they usually are more enthusiastic when they find a show tailored to their interests – and this enthusiasm can lead to more views, watch time, and engagement.”

5 Ways to Find a Niche for YouTube

Ready to find the right niche for you? Here are five ways to pick a topic that speaks to you creatively and grows your channel.

1. Choose a Niche Within a Niche

On YouTube, the more specific your content is, the better.

Let’s say you plan to launch a comedy channel. Telling jokes or creating skits that appeal to a broad audience isn't enough to build a following. Everyone loves to laugh, but people are amused by different things. To reach a specific audience, you might create funny videos about shopping at Walmart or the hassles of being at the airport.

El Jefe Reviews has a niche within a niche within a niche. There are three levels to his content that get narrower the closer you look:

El Jefe Reviews is:

  1. A tech channel.
  2. A tech channel that reviews personal audio.
  3. A tech channel that reviews personal audio, specifically wireless earbuds, headphones, and speakers.

Before Jeff decided to make his channel more focused, his videos were about general tech.

“I figured that I had to be talking about everything; I thought general tech was the way to go until somebody sort of educated me and let me know, like, ‘Hey, that isn’t it. You need to laser focus on a niche, and if you can find a niche within that niche, then that’s really going to be where you find your people,” he says.

To find a focused niche, ask yourself two questions:

  1. Does my potential niche have a subgenre?
  2. Are creators ignoring a subgenre I could easily cover?

2. Choose a Niche That Gives You The Most YouTube Views

Why does El Jefe Reviews focus on personal audio instead of general tech? It’s simple: One topic got more views than the other. More importantly, Jeff didn't dismiss that phenomenon as fluke. He investigated those flashes of success and realized his audience was interested in personal audio, not general tech.

“When I did my first headphone video, it outperformed my other content,” Jeff says. “I was lucky to get 50 or 60 views on a video; this headphone video was pushing 300, 400, 500 views. Maybe two videos later, I did a video on a set of earbuds that had just been released. That video ended up pushing 1,000 in the first week…. I noticed a pattern there.”

Don’t be afraid to create lots of videos and experiment within your niche to see what works. In fact, it’s wise to make dozens of videos in your first few months on YouTube.

Read More: Quantity Over Quality - The One Thing New YouTubers Should Focus On

3. Check Out the Competition for Your Niche

Choosing a niche is more complex than simply picking a hobby to explore. What if millions of other creators have the same interest, and they have millions of subscribers already? That makes it harder to break through as a new creator.

Now you have a tough decision to make. Do you fight your way through the digital crowd or choose a niche with less competition?

We’re not saying the first option is impossible. But it’s easier to grow on YouTube if you choose the road less traveled, aka, less competition.

A small creator should never try to compete (at least not directly) with a mega influencer pushing 1 million subscribers. A better option is narrowing your content to topics your competitors haven't explored.

“At the time when I was doing it, there weren’t that many [channels doing personal audio],” Jeff says. “The stuff was covered by general tech channels that do a lot of mobile technology, but none of them were hyperfocused on it. At the time, there were maybe three or four of us back in 2017, 2018. Now there are 40 or 50.”

The lesson? If you have a unique idea, take it seriously before another creator has the same epiphany. The best YouTube channel niches aren't topics with the biggest following; they're the ones people haven't discovered yet.

4. Choose a Niche that Provides Endless Video Work

In this episode, our co-host Dan asked Jeff an interesting question.

“Do you ever feel like there are only so many headphones, and you’ve reviewed all of them?” Dan asked.

“No,” Jeff answered. “There has been a tidal wave – a tsunami if you will – of wireless headphones and earbuds since 2016-2017, and it has not slowed down. Even the [computer] chip shortage [during the pandemic] barely made a dent in what’s going on here…. If anything, I have too much work. There are so many products. There are so many new ones coming out.”

Pro tip: Choose a niche that gives you plenty of videos to make. There's nothing worse than running out of ideas in first your three months of creating.

5. Pick a YouTube Niche You’re Passionate About

Does your niche motivate you to wake up, film videos, and actually be excited about the process? It takes time to build a YouTube channel, so that passion has to come from you and only you. Make sure you’re on YouTube for the right reasons, which should be a combination of passion, community building, and, yes, even financial freedom.

The 7 Most Profitable YouTube Niches

Once you've found the right niche, it's time to think about money. Are you trying to earn more YouTube AdSense revenue or build an income through brand deals, affiliate marketing, and products?

If the answer is AdSense, it helps to know which YouTube niches have a high CPM (cost per mille, or the cost advertisers pay per 1,000 views).

Read More: How to Make $200K a Month From YouTube AdSense

Here are the lucrative niches to look out for:

  1. Health
  2. Business
  3. Investing
  4. Auto reviews
  5. Real estate
  6. Insurance
  7. Online marketing

All of these niches have CPMs between $14 and $21, as shown in the graph below. This data is from a global study by Marina Mogilko, a vidIQ creator partner.

So how does this affect your revenue? If you're from Australia and have an investing channel, for example, you could make $21 per 1,000 views just by showing video ads. Now, let's say you have a goal to make $100 per video. You can get there by earning 5,000 views per upload, which is totally doable.

These figures aren't concrete because CPM rates fluctuate all the time. Some will naturally outearn others due to market demand and seasonality.

To learn more about CPMs and how they affect your revenue, read this post outlining the major factors.