Every creator needs a few things to build a successful YouTube video: a good title, an attractive thumbnail, an addictive hook, and, most importantly, some really dope, well-edited content! And this doesn't apply to just regular YouTube videos. You need these tools to create viral YouTube Shorts, too, except you only have 60 seconds to work with.

2 billion active monthly users and 15 billion views

 generated daily, YouTube Shorts is the golden egg you simply can't ignore. So, we picked out the most-viewed Shorts to understand how and why they viral in 2023. Let's begin!

How to Get More YouTube Shorts Views on Your Channel

A classic YouTube switch and bait, the title of this video is bound to infuriate viewers. But, by the end, the video takes a wholesome turn and we have our faiths restored! The storytelling in the video, accompanied by good music and simple editing, gives it a genuine feel, and we as viewers feel more emotionally invested.

Telling a wholesome story is great, but sprinkle some artistic talent on top, and voila, you have an instantly viral Short. This creator uses his spray painting skills to paint his daughters’ favorite cartoon. The reveal, along with the uplifting music, leaves us with no other choice but to leave this man a like!

Documents a creative process, behind-the-scenes style

If you’re addicted to watching cleaning videos on YouTube, then this one shouldn’t be surprising. Just look at how all that dirt washes off in seconds: Isn’t that so satisfying? The editing is crisp too, adding to the overall positive viewing experience.

One thing that rarely fails on YouTube, or any other social media for that matter, is achieving expertise in your skill. Couple that with a unique idea and some cool editing, and you have what it takes to make a viral Short. This man’s parkour skills will leave you wanting more!

Displays an exciting talent (parkour jumps)

Uses that talent to remix a popular game (tic-tac-toe)

Employs a level of creativity beyond most videos

What do you get when you mix two of the most popular search terms on YouTube? A viral Short! Food videos are great to watch, but adding that ASMR element takes it to the next level. The editing is absolutely world-class as well, giving us some awesome sound effects.

Efficient editing leaves no dulls moments

Prepares an unexpected treat (a three-layer s'more)

Fast-moving clips and sound effects command your full attention

Challenges, especially creative ones, seem to do well in all formats on YouTube. The stakes are high in this video, which keeps the audience hooked until the very end to see who wins the game. Challenges like these are fun to watch and can be remixed by any creator looking to reach more viewers on YouTube.

Shows a unique challenge with high stakes

Ends on a high note and plot twist (the winner doesn't like milk)

Another massively popular category on YouTube is comedy. Although funny Shorts may seem like a saturated niche, you can't fail when your story is original and relatable. In this video, a problem we have all faced before becomes an entertaining comedy skit!

The problem keeps escalating, making the Short even funnier

Another challenge video, but this time it’s physical sports. Watching this video will give you a rush of adrenaline as participants move through different stages of the race by playing popular sports we all love! The commentary adds to the hype of the video and keeps you glued to your seat.

Keeps you engaged with action-packed adventure

Motivational commentary hypes up the challenge

Shows a feel-good moment (the victor celebrating)

Want to create your own viral Short? It’s simple: Just become a master at editing! Here we have the king of transitions and mind-blowing edits himself, casually stealing the Big Ben, or so it appears. This Short reinforces the idea that if you can master a single aspect of YouTube creativity, viewers will flock to your channel!

Shows a familiar yet entertaining character (the pocket thief) 

Takes editing to a new level of excitement

Shows viewers a cool trick they've never seen before

You can't talk about the most-viewed YouTube Shorts, or any kind of video on YouTube, and not mention MrBeast! This Short reminds us that the fundamental aspect of what makes a good video, regardless of format, is good storytelling! The title makes you click, and the content makes sure you stay until the end.

Shows a cool plot twist (buying someone a Disneyland ticket)

Captures the emotional satisfaction of the recipient

Fast-paced editing leaves no dull moments

Capitalizing on popular trends is another great way to make your Short viral, especially now that trends migrate to every platform. Although some trends might originate from other platforms like Instagram or Tiktok, everything eventually comes to YouTube. And if you can add your unique twist, viewers might just repost your content!

Capitalizes on the trend of short reaction videos

Uplifting music makes the video enjoyable

8 Characteristics of Viral YouTube Shorts

So, there you have it. Shorts go viral on YouTube for a few reasons, but these are the most common:

The videos show a unique skill or talent.

There's a competition of some kind, often between friends.

The storytelling is on point (music, editing, special effects, etc.).

If you’re inspired by this list, get ready to upload your own Short! 

We've got you covered with 9 viral video ideas.

What makes a YouTube Short go viral? We analyzed the most popular ones in 2023 to find out!

Analyzing Popular YouTube Shorts: What Makes Them Go Viral?

The popularity of live streaming has taken the online media world by storm in the last few years. According to research by Statista, over 

 were consumed in the last quarter of 2022! If you’ve ever felt the desire to stream your content live, now is the time.

When it comes to live streaming, there’s always more than what meets the eye. It’s never as easy as switching on the camera and hoping to strike gold. But, with the right mindset and preparation, you just might! Here are 6 things to remember before hitting the “Go Live” button:

What do talk show hosts and good YouTube live streamers have in common? 

They can pass off their whole show as improvisation. 

They make it look easy, but there’s a lot going on behind the scenes.

One of the most important things to remember when preparing for a live stream is to plan your content in advance. You don't want to find yourself struggling to come up with things to talk about during the stream. Instead, create a rough outline of the topics you'll be covering and prepare some notes to keep you on track. This will ensure that your stream stays focused and engaging.

2. Test Your Equipment and Internet Connection

Having a bad internet connection is probably the most frustrating thing for a streamer, followed closely by poor equipment.

Before going live, test your equipment and internet connection to ensure that everything is working correctly. Make sure your camera, microphone, and lighting are set up correctly and that your 

internet speed is fast enough to handle live streaming at your desired quality.

 Also, make sure your Live Control Room is set up properly. Here’s a video by YouTube Creators telling you how:

This might be controversial for some, but in this day and age, you simply have to promote your content. It could be as 

simple as scheduling your stream for a later time

You may also consider promoting on your social media channels, website, and email lists. Create a promotional video or image to share on your social media channels, and encourage your followers to set a reminder for the live stream. Consider collaborating with other creators to cross-promote your stream and reach a wider audience.

The Top 5 YouTube Collaboration Ideas to Try Right Now

4. Choose Your Title and Thumbnail Wisely

Like all other content on YouTube, your streams need a creative title and eye-catching thumbnail. This can be a make-or-break factor for the success of your streams, as many people notice the thumbnail and title first.

Your content type plays a massive role in building the right thumbnail style. So before you open up Photoshop or Canva, think deeply about the videos you’re creating on YouTube. 

Think about creating winning thumbnails that your audience would love

Also, the quality of your titles may determine whether someone clicks on your live stream or scrolls right past it. Your titles should be the best blend of creativity and SEO, and the 

9 Ways to Write Exciting YouTube Titles for Your Videos

In the live streaming space, having a backup for your backup plan is a smart idea! No matter how well you plan, things can and will go wrong during a live stream.

Technical difficulties, unexpected interruptions, and other issues are extremely hurtful to your practice as a responsible live streamer. Always have a backup plan in place, such as pre-recorded content or a backup internet connection. This will ensure that you can quickly switch to an alternative option if something goes wrong.

OK, so you’ve followed every piece of advice here, but let's say your first stream didn’t get you any views. Believe it or not, every live stream creator has been there!

They say good things take time, so you need to be prepared when the opportunity comes. Committing to a schedule means you’ll do the work regardless of the view count. So, make a plan and execute. If you’re looking to build up a following, try to go live at a regular, consistent time. The views will follow soon.

Live streaming is set to become a $247 billion industry by 2027

. And YouTube being the main competitor to Twitch signifies the potential for growth and opportunity. 

Following these steps will get you started with live streaming on YouTube. If you want to take your game to the next level, 

check out these tools that’ll make your livestreams even better!

If you're ready to start live streaming on YouTube, keep these factors in mind for a better chance at success!

6 Things to Do Before Your First YouTube Live Stream

With over 210 million users in the U.S. alone,

 viewers' choices have become rapidly diverse on YouTube. Collaborating with a fellow YouTuber can help you attract more of those viewers and get extra watch time for your channel, a perk every creator wants!

A YouTube collab video is produced by two (or more) creators who typically work on separate accounts. By creating one video made for both of their audiences, the collaborators get to introduce new viewers to each other's content. 

So what's in it for you? Well, those new viewers may decide to visit your channel. If they like what they see, they might even subscribe!

Collabs are refreshing for your own audience as well because they get to see new content from you. Collaborations allow you to show different parts of your personality that you wouldn't usually express. You can play new games, explore exciting locations, and do much more with your new YouTube buddy.

Read More: YouTube Collabs - 6 Tips for an Awesome Video Project

Before you collab with other YouTubers, you need to be clear on who you’re collaborating with. Ideally, your collaborator has a similar audience size and shares your niche (at least partially). 

is for measuring yourself against similar creators, but it can help also help you find people to work with.

You can also check forums, subreddits, and other social communities where like-minded creators connect. Some of these will be paid communities, so you can expect a more serious crowd and look for potential collaborators.

Now that we've covered the basics, let’s dive into the five different collab ideas to try on your channel.

A YouTube classic, challenges have been a safe bet for most creators looking to do successful collabs over the years. It’s got everything a good collab needs: great clips, uncontrollable laughter, epic fails, and top-notch content. The staple challenges you can try are "Try Not To Laugh," "Never Have I Ever," "Best Friend Tag," and any 24-hour challenge, among others.

Challenges are flexible in the sense that you can do them remotely instead of meeting in person. So, no matter your niche, there’s a challenge video for you! 

With YouTube announcing exclusive dance challenges on Shorts from time to time

, you can also collaborate on trends like these!

This might not be feasible for many, but if you can, filming (or streaming) yourself doing fun activities outside is almost always a hit. IRL (In real life) might be one of the hardest kinds of content to make out there. Creators face technical difficulties, location-related issues, and the occasional “sniper” who wants to troll for fun. But the sheer variety of content that can be produced IRL should more than compensate for that.

Amusement parks, haunted houses, picturesque walks, or a short trip to the mountains, could be great ideas for IRL collabs.

The YouTube community has seen a tremendous increase in cross-channel hosting in recent years. You get to be the presenter of another person's channel and publish content on topics you both find interesting. This will expose you to a new lot of viewers who’ll probably find you interesting!

The value of cross-hosting increased after the pandemic. The simplicity with which this collaboration concept can be executed is one of its main advantages.

Why create one video collaboration when you can create a whole series? Making two or more videos will make viewers eagerly anticipate the next one you and your collaborator will share. This is a very effective way to increase views.

Upload the second video to the other channel.

Cross-promote each video on both channels.

If you have an educational channel, activities that are not educational may not be beneficial for your viewers. But there is one YouTube collab idea you can try.

The opportunities that come with posting reviews and tutorials are enormous, particularly within the home and beauty communities. It's possible to get more views on how-to videos, particularly if your instructions are thorough and helpful.

Because collaboration videos have become so common, it's not surprising that even small YouTubers want to join in. Working together with another YouTuber to produce original material has a lot of advantages. Along with increasing interactions, views, and subscribers, you'll also make your audience find your material more engaging.

Now, it’s time to partner up with another YouTuber looking for a collab! 

And while you’re at it, check out some other ways to gain and retain your subscribers.

Collaboration videos can be hard to pull off but are awesome for promoting your channel to different audiences. Here are the 5 best ideas to try for your next collab!

From Pink Guy to iShowSpeed, YouTube has had fantastic creators with not-so-mannered mouths. And if you want to take that route as a creator yourself, you don’t need to worry about getting demonetized anymore!

strict regulations around the usage of profanity in videos

With little distinction between "strong" and "moderate" cursing, the original policy would flag any video that contained foul language in the first 7 seconds as being unsuitable for advertising. Also, it appeared that the regulation was retroactive, as many creators complained that their older videos were no longer eligible for advertising.

The creator community wasn’t happy with this change and there was a lot of backlash. They didn't like how videos featuring any kind of profanity were automatically demonetized, and as a result, YouTube revised the rules.

At present, creators who use coarse language in the first 7 seconds of a video are still eligible for advertising, unless used throughout the entire video. According to 

, if the profanity is "moderate," the video won't be subject to any limits; nevertheless, if it contains strong language in the first few seconds, the video may only receive "limited advertisements."

And here's more info about the March 2023 update:

What Are the Consequences of Using Profanity Then?

There is undoubtedly still some ambiguity about this. As profanity cannot be used in the "majority of the video," it's unclear what will happen if you swear more often. However, there are a few things we know for sure:

Not all kinds of profanity will be treated the same. Words like "f**k" are now classified as "stronger profanity," while "b***h," "d***ebag," "a**hole," and "s**t" are all considered "moderate" profanities.

Videos containing “moderate” profanity will be eligible for complete monetization. Those containing “stronger” profanity in the first 7 seconds will receive limited monetization.

You won't be demonetized for using profanity in background music, backing tracks, or intro or outro music.

Profanity in thumbnails or video titles will lead to demonetization

The new rules are in effect as of right now. With this policy, YouTube wants to make it simpler for the majority of creators to continue monetizing their videos without having to make significant modifications, even though it doesn't fully address all of the issues creators had. It’s a step towards encouraging and inviting more creativity on the platform, and focusing less on the words we use.

Is video more your thing? Then watch Rob cover this topic with a healthy dose of quality memes!

If using profanity has stopped you from earning more money on YouTube, then worry no more! This YouTube update will benefit you.

Swearing Moderately on YouTube Won't Demonetize You Anymore

In the last few years, livestreaming has become increasingly popular for interacting with viewers, nurturing relationships, and

. By showing up week after week to entertain your audience, you bring yourself closer to every creator's dream: rapid channel growth.

Plus, with YouTube making livestream VODs available in real-time, the potential for creating other forms of content from a single livestream is huge! That alone makes it one of the best types of content to have on your channel.

To enable live streaming on YouTube, follow the steps below:


1. Make sure you have a verified YouTube account and are in good standing with YouTube.

2. On a computer, visit YouTube and click on the camera icon in the top right corner.

4. Fill in the details for your stream, including title, description, privacy settings, and monetization options. Also, while you’re on the monetization tab, don't forget to turn on the “Supers.”

5. Set up your encoding software according to YouTube's recommended settings.

6. Preview your stream to make sure everything looks good, and you're set to start your stream!

Note that you may need to wait up to 24 hours after verifying your account before you can go live. If you want to stream from your mobile phone, you must 

fulfill the YouTube Partner Program criteria

You can click on the in-built “webcam” option to stream on YouTube right away. Or, you can set up your own streaming software.

But, in order to give your audience the best viewing experience, you need to use certain livestream tools right now. Here are five that are really beneficial:

Livestreaming requires a stable and high-quality internet connection because the video and audio data is transmitted in real-time. Viewers have a bad experience if the speed of the internet connection is not reliable, irrespective of the content.

Remember, this isn’t just the download speed we’re talking about. Delivering the best streams requires a high upload speed. Make sure your internet delivers at least 30 Mbps of upload speed. 

A wired (ethernet) connection is almost always a better choice than Wi-Fi for streaming

To take the quality of your streams to the next level, you need to use streaming software. This is a program that acts as a video encoder and allows you to broadcast live video and audio over the internet.

If you're just starting out with streaming, 

 is a great choice. It's free, open source, and easy to use. With OBS Studio, you can easily record your screen or webcam, add custom graphics and overlays, and even switch between multiple camera angles.

 which allows you to stream your content to multiple platforms simultaneously, including Twitch, Facebook, and more. You can also add alerts and connect with different people directly on StreamYard.

Now, understandably, adding custom content like graphics, overlays, and tickers can give your stream that edge over ordinary ones. But how do you do it?

To create custom graphics and overlays for your YouTube livestream, you can use software such as 

 or GIMP. Here are some steps to get started:

Determine the size and format you want for your graphics and overlays. This will depend on the dimensions of your livestream window.

Create a new file in your graphics software with the appropriate dimensions and format.

Design your graphics and overlays using the various tools available in the software. You can create text, shapes, and images to add to your design.

Once you have finished your design, export it in a format that is compatible with your livestreaming software. Common formats include PNG and JPEG.

Import your graphics and overlays into your livestreaming software and position them on the screen as desired.

You can always use services like Envato Elements to take this burden off your shoulders. Their high-quality assets, such as graphics, fonts, templates, photos, videos, and audio files, will elevate your live video production value while saving you time and energy.

Remember to keep your design simple and easy to read, as viewers may have little time to process the information on the screen. Also, test your graphics and overlays before going live to ensure they are displaying correctly.

 to take this burden off your shoulders. Their high-quality assets, such as graphics, fonts, templates, photos, videos, and audio files, will elevate your live video production value while saving you time and energy.

This one is totally optional. But if you want to see those cool custom designs you created utilized to their full potential, you need a stream deck.

A stream deck is a personalized device that streamers can use to rapidly and effortlessly accomplish specific activities while streaming. It has physical buttons that can be programmed to perform tasks such as opening programs, controlling audio mixers, and switching scenes.

A stream deck can be a useful tool for streamers who want to streamline their workflow and make it easier to engage with their audience. By using a stream deck, you can focus on your content and interact with viewers more effectively.

Buying a stream deck could be a very costly affair, with decent products priced at a minimum of around $200. A cheap (or free) solution could be using software or apps which could turn any mobile devices you own into a customizable stream deck! You can use tools like Touch Portal, Stream Deck Mobile, Deckboard, etc.

All of the equipment we mentioned above will create an enjoyable stream for your viewers but adding a few accessories can enhance the experience even more. So, if you do have some dollars to spare, this is the time to spend them.

To stream video games, you need to purchase a capture card. A capture card is a device that allows you to record and stream gameplay from video game consoles or a PC. It is typically installed in a PCIe slot on a computer and connects to the gaming console or PC via HDMI. The capture card then captures the video and audio signal, which can then be streamed.

If gaming is not your thing, then your primary investment should be better audio-visual livestreaming equipment. A well-lit stream with good audio affects the overall quality of a stream the most and you want to make sure it’s in the best shape.

Using these tools will make your viewers happy and keep they’ll come back for more of your quality content! 

Male livestreamer celebrating at his desk

Certain tools can take your livestreaming content to the next level if used properly. Here are a few that we recommend you to start using today!

Uttaran Samaddar

Posts Written By Uttaran Samaddar

Analyzing Popular YouTube Shorts: What Makes Them Go Viral?

6 Things to Do Before Your First YouTube Live Stream

The Top 5 YouTube Collaboration Ideas to Try Right Now

Swearing Moderately on YouTube Won't Demonetize You Anymore

5 Tools You Need to Improve Your YouTube Livestreams Today