VidCon 2019 is just a few days away and thousands of creators, publishers, brands and fans are set to gather for what promises to be the best celebration of online video ever.

While the Creator and Community Tracks are a fantastic fit for creators and their audience, the Industry Track focuses on those professionals who create, produce, publish, distribute, and monetize online video for brands and publishers and is packed with strategic advice and actionable takeways.

Every workshop, panel, discussion and fireside chat is aimed at entertaining and informing one of the most exciting and fast-growing industries in the world.

For VidCon10 we've picked out 10 panels, sessions, workshops and keynotes that we believe vidIQ users with Industry Track tickets will find enormous value in attending.

 for the rest of the sessions available between the 10th and 13th of July 2019.

10 Industry Track Sessions You Shouldn't Miss: VidConUS 2019

Industry Keynote - YouTube Sparks Opportunity

For the past few years, YouTube has made some major announcements from the stage at VidCon about features which have changed the way the platform operates. This year Neal Mohan, YouTube's Chief Product Officer, and other YouTube creators, take to the Headliner stage as they discuss new product updates and other developments for the platform. Get a seat early, because YouTube keynotes are always packed out!

Why Small Screens Dictate Big Creative Decisions

One of the biggest frustrations for online video creatives is the demands of varying screen sizes which dictate different shots and cuts needed for every video platform. However, Robert John Davis, Head of Digital for Ogilvy US, is in a very unique position to discuss a few tricks of the trade for creating effective videos, and will prove that smart creative strategies will lead to lower production costs, but much more flexible video assets.

Advanced SEO Strategies to Drive Viewership and Rankings

Did you know that 2% of Google searches end up with a user clicking on a video that answers their question? Do you need some advanced SEO Strategies to take advantage of that opportunity to help dramatically increase your own video views? Join Justin Briggs for a must-attend session where you'll learn the tricks of the trade for increasing the views your video gets because it was returned in a Google search. Every creator, brand, and publisher needs to understand SEO for both Google, and for YouTube, and this session is a great place to start.

Screw Viral: How to A/B Test Your Creative to Perform for the Long Haul

Industry professionals will know the Harmon Brothers from their extraordinary advertising videos which have gone super viral. Campaigns like Squatty Potty, Chatbooks, Purple, Poo-Pourri (see below), and Lume have set the standard for viral marketing, but the Harmon Brothers leave nothing to chance, exhaustively testing not only titles, thumbnails, but a wide range of other factors. In this workshop, Daniel Harmon will teach you how to A/B test your creative strategy so it performs for you in both the short, and the long term.

Creator Star Power: How to Break Through to a New Audience

How can brands leverage creator insights from the most successful YouTube influencers to help drive views and engagements for their campaigns? We all know that influencer marketing can be a difficult terrain to navigate but on this panel, the opportunities for brands to lean into YouTube trends and build up strong and productive partnerships with some of the most influential YouTubers will be discussed. If you're a brand, or an influencer, this will be a must-attend session.

The Insights Every Creator Needs to Know: Attracting, Retaining + Monetizing Audiences

In this session, industry professionals will have a front row seat as top executives from Nielsen reveal a true data-driven look at what makes successful video content succeed. With the biggest dataset in the world, Nielsen will be able to confirm what kind of videos are captivating viewers, and how to convert those views and engagements into solid business revenue.

The popularity of podcasts has sky-rocketed in recent years, and many marketers and other creatives are embracing them as part of their overall distribution strategy. Not only do they have a relatively low barrier to entry, they are also a very effective way for building audience engagement. Join VidCon founder Hank Green, plus executives from WNYC Studios, and the Ramble Network, for a discussion on the current state of podcasts, and podcasting culture. Oh, and don't forget to check out vidIQ's very own podcast for the online video industry, 

Stand Out on Instagram: Best Practices Every Creator Needs to Know

Instagram, with over 1 Billion users, is one of the most popular platforms for creators, brands, and publishers to connect with their audience. Besidone Amoruwa, strategic partner manager of Beauty, Lifestyle and Gaming on Instagram’s Emerging talent team, will be at the Industry Track to talk about all things Insta. She'll be discussing the latest product features for creators, as well as giving us a wealth of tips for building success on the site.

Measuring Branded Content Success on Social

Shareablee are back to the Industry Track for another round of killer insights into the value of social video. What makes advertisers take notice of your content, and how to really prove ROI are just some of the topics that Tania Yuki, Shareablee CEO and Founder will discuss.

Influencer marketing is a major strategy for a huge number of brands in 2019. But which influencers drive massive views and engagement, and which can prove a turn-off for that brand's target audience? World-class expert Cassie Roma shines a bright light on the influencer industry to help brands create the most impactful strategy when it comes to collaborating with influencers.

If you want to take your YouTube channel to the next level and 

 then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

VidCon 10 logo with event details and colorful shapes, Anaheim CA, July 2019

VidCon celebrates its 10th birthday this week, so let's take a look at the top 10 must-attend sessions at the Industry Track.

VidCon 2019: 10 Industry Track Sessions You'll Want a Front Row Seat For

VidConUS kicks off on the 10th of July 2019, and it promises to be the most entertaining, informative, and educational yet. We've already given you our pick of the 

10 Community Track sessions you shouldn't miss

, and now we bring you 10 of the must-attend panels and workshops from the Creator Track.

The vidIQ experts will be out in force (don't forget to check out our booth!) covering a range of topics from ranking in search to creating 

 that drive CTR, to understanding video velocity - you won't want to miss those sessions. We've picked out another seven that we feel will be hugely valuable to any creator. Check out the full 

10 Creator Track Sessions You Shouldn't Miss: VidConUS 2019

Matching Your Videos with Search: The YouTube Secret Revealed

The man behind vidIQ, CEO Rob Sandie, will discuss the impact that answering the questions that people are asking on YouTube can have on your channel. If you hit the sweet spot it can be a game-changer and drive significant views and subscribers your way. Rob will give you his top secrets for ranking on search so this is one session you'll want to be in the front row for.

Understand Views Per Hour: Why Velocity Matters

Star of vidIQ's YouTube channel, Rob Wilson, takes to the stage to discuss why it REALLY matters how fast you get views and engagement for new videos on YouTube. He's going to take you on a journey about video velocity, and you're going to pick up a ton of actionable takeaways to apply to your YouTube channel that day.

Jeremy Vest, the Director of Marketing here at vidIQ is one of the biggest experts in the world when it comes to custom thumbnails. In this workshop he's going to share his thumbnail secrets that have helped his clients get billions of views on YouTube! He'll confirm the importance of emotion, branding, and visual storytelling so creators can achieve the highest CTR possible for their content. We're biased, but this session really is a must-attend for all YouTube creators.

Beating the Grind Without Losing Your Mind

Burnout is a real concern for creators and influencers, but how do you find that work/life balance when you have targets to meet? Drawing from years of work with creators, mental health professionals, & community managers, among others, Kat Lo will discuss the common pitfalls creators face and how to build a realistic strategy for self-care.

Viral YouTuber Ash Blodgett knows the difference between having the next viral hit and building an engaged and dedicated audience. In this session she'll break down the stategies you need to achieve your online video goals.

Gaming content is one of the biggest verticals on YouTube right now which means it's also one of the most crowded and competitive. Alex from LowSpecGamer will walk you through how to build a strategy for growth so you find your niche and find your voice on Gaming YouTube.

How to Make Money as a Creator and Keep It

Devin Weber, VP of Operations at Braille Skateboarding, is an expert at the financial side of being a YouTuber (check out her 

). In this session, she'll be giving the audience solid-gold tips on subjects such as as taxes, savings, and health insurance, and bringing them up to speed on financial management.

Trying to grow your YouTube channel but not sure where to start or what to do? The team behind YouTube Studio will be here to teach you how to evaluate your YouTube performance and how to become your own expert growth hacker.

The awesome Matt and Stephanie Patrick always bring incredible value to creators at VidCon, and this session will be no different. They are going to guide you through data analytics and what it means to translate those numbers into actual strategy.

Be Copy(right) and Maximize Your Content Creation

Copyright issues can be a minefield - both for the creator seeking to use images or music under fair use, and for the licence holders behind that I.P. Join a panel of experts who will take a deep dive into understanding copyright so you can be one step ahead to making a living out of being a full time content creator.

VidCon 2019 logo with event dates July 10-13, digital video conference branding image

VidConUS kicks off on the 10th of July 2019! We bring you 10 of the best panels and workshops for the Creator Track that you shouldn't miss if you're serious about YouTube.

VidCon 2019: 10 Creator Track Sessions You Need to Attend

 has always been the flagship convention for YouTube fans and creators, but with the explosion of interest in other video platforms like Facebook and Instagram, it’s now a must-attend event for anyone passionate about online video. The event is split into three different tracks - Industry, Creator, and Community.

 is for those interested in everything online video, including the culture, the content and, of course, the creators. It's a chance for viewers to take a deep-dive into everything YouTube and beyond. There are over 125 Community Track panels, Q&A’s, parties, and meet-ups in total between 

. In no particular order, these are our 10 stand-out sessions from the Community Track, but check out the full 

10 Community Track Sessions You Shouldn't Miss: VidConUS 2019

Want to know how the top creators keep on top of, or even ahead of, the very latest content trends? This looks like a fascinating discussion that any video creator at VidCon will want to attend. Keeping an eye on Internet trends will give you a head start on your competitors so don't miss it!

The incredibly exciting thing about online video is that the barriers to entry are super low. That means that there's a constant stream of new creators coming through and taking the space by storm. VidCon is shining on spotlight on 5 creators you should be aware of, as they discuss the success they have found in the past year.

Has there ever been a more creative or inspiring time to be a beauty creator? The Community Track is bringing together some of the most innovative make-up artists online right now as they discuss their talents and skills. This is an absolutely must-attend session for any aspiring MUA looking to create video content around their expertise online. The awesome Mykie from Glam&Gore is just one of the creators taking part:

Have you ever turned to YouTube to recreate a dish or dessert you've seen on TV or in a movie? Join a host of chefs who had the same idea, and have turned their content into billions of views and engagements. If you have a passion for food or cooking, join this session as the experts discuss their ideas for creating, or replicating, some of the most iconic recipes in pop culture.

Your Life Online and Off: Privacy and Finding the Balance

We have created a culture of sharing our lives online - but how much is too much to share? Are you very clear about your own boundaries or are you happy to be an open book? This very important session will discuss where many creators draw the line and how they have established what is, and isn't, off limits.

Harassment is a very real issue for many online video creators, and this session discusses the strategies that have been developed and practiced to cope with online abuse. This will be a very enlightening and supportive session for any creators (and viewers) who want to keep a safe online presence.

Animation content is huge on YouTube and other online video platforms, and the community is one of the tightest and most supportive around. Join some of the top animation creators as they discuss collaborations and other ways of working together. SomeThingElseYT is one of the featured panellists:

One of the many incredible achievements of VidCon has been the ability to bring people together to celebrate everything online video. Whether it's your first time at the Community Track, or you're a veteran of the event, the feeling of finding your "tribe" is unforgettable. This panel discusses how they found their people, and built a strong community around their content.

I Build; You Build: Let's Build a Discussion Together

Science plus entertainment is a winning combination, and online video has given many creators the opportunity to show off their wildly creative inventions to billions of people via YouTube, Facebook, Instagram and other platforms. Join the names behind the Glitter Bomb Trap, Remote Control Shopping Cart, and the Tomatoes in Salad Remover Robot, as they discuss what it takes to be an inventor/creator in online video.

Our last pick is a panel that addresses one of the most pressing issues facing video creators in modern culture - that of burn-out. Creators who can talk openly about the difficulties they have faced, or are experiencing right now, have a positive impact on the community and help to move the conversation forward. This session will include actionable takeaways that creators can put into practice.

VidCon celebrates its 10th birthday this year, and it promises to be the best and biggest event yet. We take a look at the must-attend sessions for VidCon's Community Track.

VidCon 2019: 10 Community Track Sessions You Shouldn't Miss

VidCon 2019 is over and it was another spectacular success for the online video community - creators, brands, influencers, publishers, and the community alike. I've been lucky enough to attend VidCon in a professional capacity for the last 7 years and here are 3 insane lessons I've learned from speaking and auditing YouTube channels at the event:

#1 Most Big Creators Make the Same Mistakes as Small Creators

Let's say you have two channels one with 100 subscribers and one with 100,000 subscribers. How is it they can both be bad at titles, thumbnails and still only one does well? (keep reading for the answer).

#2 The Difference Between Most Small Creators and Big Creators is Focus, Consistency and Time

If you don't know what your channels about, how will YouTube know whom to send to your channel and why would someone subscribe?

If you're not uploading every week how will you grow?

And if you have not consistently known whom your viewers are and uploaded every week for years why would you expect to be a big channel?

Confidence and mindset is the biggest factor in YouTuber & video creator success I've seen over the years. If you believe you will have 1 million subscribers, you're doing the work and putting in the time and nothing can stop you then you might just reach your goal.

If your studying, learning and thinking about what you want to create then you are failing every second your not uploading.

Speaker presenting at VidCon conference with large audience and colorful stage backdrop

VidCon 2019 is the biggest online video event to celebrate YouTube, and we've learned 3 invaluable lessons from auditing YouTube channels at the event.

Posts tagged with “VidCon”

VidCon 2019: 10 Industry Track Sessions You'll Want a Front Row Seat For

VidCon 2019: 10 Creator Track Sessions You Need to Attend

VidCon 2019: 10 Community Track Sessions You Shouldn't Miss

3 Insane Lessons We've Learned from 7 Years of VidCon