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Why do YouTube videos get demonetized? It’s a valid question, especially when someone takes the time to film, edit, and upload a video. Most creators try their best to make positive, original content for viewers around the world. What are they doing wrong in terms of making money and staying monetized on YouTube?
Read More: Google AdSense 101 - How to Benefit from Ad Revenue on YouTube
Most of the time, it's a lack of information. Creators know the basics of YouTube's rules, but they don't always know the fine details. And overall, people are just ready to record!
YouTube has several policies, and they all matter:
Violating any of the four could lead to demonetization. Here's how to avoid that outcome.
If YouTube demonetized a video, that means it restricted all ads from appearing. That includes every type of ad available to creators: display ads, overlay ads, sponsored cards, and skippable and non-skippable video ads. You won’t earn Google AdSense revenue for demonetized content.
Turning off ads is just one form of demonetization. YouTube also has the power to:
After uploading a video, you can see its monetization status in less than an hour. It takes a while because YouTube is making sure the video is suitable for ads.
In the YouTube Studio, there are seven monetization icons. Each one tells you the status of a video’s earning power.
A red icon means your video is demonetized, as shown below.
Videos that aren't advertiser-friendly won’t earn much revenue. Here are 14 ways to avoid demonetization on YouTube.
Have you read the AdSense program policies? One of the requirements for monetizing your content is to avoid being repetitious. That means you shouldn't post videos with no recognizable differences on your channel. Your content needs a healthy dose of variety, from the audio tracks you use to the topics you cover.
That doesn’t mean you can’t explore one topic in depth. You can create similar videos as long as the bulk of each one is different. Take a look at the vidIQ YouTube channel, for example. We share tips for gaining 1,000 subscribers all the time. But the advice changes as we discover new methods, which means we’re always talking about something new within the context of gaining subscribers.
Overall, make sure your content isn’t:
Using another creator’s intellectual property, such as songs, video clips, and images, could lead to one or more copyright claims on your channel. You’ll get these alerts when your video contains media that doesn’t belong to you. Copyright claims aren’t the end of the world, but YouTube might demonetize the video(s) in question or only give you partial revenue.
Read More: Can I Still Monetize My YouTube Channel If I have a Copyright Claim?
Total demonetization happens when you reuse someone’s content without adding something new or transformative. If you’re posting a reaction video, for example, add some commentary that brings a fresh perspective to the original event, opinion, or narrative.
Need more examples? YouTube says it's OK to monetize reused content when:
Your best bet, of course, is to use your own content. But at the same time, YouTube understands that there are thousands of reaction channels out there. And guess what? Lots of creators are making money with that format.
YouTube wants every viewer to have a positive experience. And no user can do that while being tricked or misled by deceptive videos and comments. If you’re on the platform for the wrong reasons – like running scams and leading people to shady websites – YouTube might demonetize your content.
To stay on YouTube’s good side, don’t:
Check out the image below to see an example of comment spam. Notice how the circled comment is impersonating the owner of the video, finance creator Graham Stephan. If you look closely, you can tell that “Replied_by Graham Stephan” is a bogus account.
This user is trying to drive people away from YouTube. Practices like this will get you demonetized.
Read more about spam, deception, and scams on YouTube’s support page.
YouTube doesn’t tolerate hate speech of any kind. If you want to successfully monetize your videos, don't say (or type) harmful, offensive things. YouTube will demonetize your content if you're inciting violence or hate against specific groups.
Avoiding hate speech is easy. Think of all the ways people discriminate against others, and simply avoid saying those things in your videos. The most egregious hate speech revolves around age, sexual orientation, gender, race, disabilities, religion, immigration status, and veteran status.
Here are some examples of what you shouldn’t say, according to YouTube:
Are there certain “demonetized words” on YouTube? Is it possible to say the wrong thing and lose all your ad revenue?
YouTube won’t demonetize a video for containing words like “hell” or “damn.” That’s considered light profanity, and most people aren’t offended by those terms. It’s the vulgar words that will get you into trouble, like repeatedly dropping F-bombs or constantly saying “b*tch.”
Read More: Can You Swear on YouTube and Still Make Money?
Here is a list of words that lead to demonetization:
Even when misspelled, adding these words to any element of a video (titles, thumbnails, etc.) is against the rules.
Our advice? Minimize the profanity in your videos. It's an easy way to get full monetization.
Want to make sure YouTube doesn’t demonetize your video? Avoid showing clips or images of bodily harm, gruesome injuries, and death. These themes are disturbing to viewers and scare advertisers away.
One example of dangerous content is Logan Paul’s 2017 “suicide forest” video. This was a huge scandal. Paul uploaded a YouTube video showing a dead body, and people around the world were deeply disturbed. He later shared a video of himself tasering dead rats. Eventually, YouTube temporarily demonetized his channel.
Posting illegal activities is a bad idea too. You’ll have a better chance of monetizing your videos if you don't show:
The main thing to remember is that glorifying dangerous acts results in demonetization or worse. If you can expect certain injury or death from an activity, it’s not suitable for YouTube.
YouTube will demonetize any video that gratifies sex. This type of content focuses on nudity, sex scenes, and pornography. If that’s the creator’s intent – indulging in sexual scenes – the next step is a no-brainer for YouTube. There will be no ads on the video, zero AdSense revenue, and (possibly) a channel termination.
Clothed or unclothed, YouTube states that showing genitals, breasts, or buttocks in an indulgent way violates its monetization policies. Also, sexual fetishes of any kind and in various formats (video, text, images, audio) are not allowed.
Read more about nudity and sexual content on YouTube’s support page.
Music copyright is a deep subject on YouTube. But for the purpose of monetizing videos, you only need to know two things:
Sounds complicated, right? You can skip all of that by using music from the YouTube library (shown below). The tracks are royalty-free, and you won’t get copyright claims or strikes.
Read More: How to Get Royalty-Free Music For Your YouTube Videos
Cyberbullying is an ever-present issue online. In fact, four in 10 Americans have experienced some form of unacceptable online behavior. Name-calling and threats are two of the most common. On YouTube, this is considered harassment and leads to demonetization.
No matter what happens on YouTube, don’t:
For this tip, we’re not talking about plot twists and unexpected endings. Shocking content is simply hard to watch. These are videos that create a bad experience for viewers, and advertisers are less likely to support them.
According to YouTube, these shocking videos won’t earn revenue:
YouTube will demonetize videos with gory, gruesome visuals. That typically happens when the video has no context outside of brutal violence, even if you're showing a video game.
Don't make videos where these themes are the focal point:
Child safety is paramount on YouTube. Lots of kids watch videos on the main app (and not the YouTube Kids app), even though they're technically supposed to wait until they're 13.
Keep those young viewers in mind as make videos. Don't show:
What YouTube considers to be controversial is not what most people think of when they hear the term. We aren’t talking about political debates or unpopular opinions here. YouTube defines controversy as “topics that may be unsettling” and “the result of human tragedy.”
Under that definition, a controversial video could show:
YouTube will demonetize any video glorifying these topics, even if that happens in the title or thumbnail.
A sensitive event is something that took place recently and caused widespread suffering. These could be natural disasters that took dozens of lives, as well as terrorist attacks and war footage. As you can imagine, videos focusing on death and despair aren’t pleasant to watch. YouTube has no incentive to monetize such content, and you should avoid making these kinds of videos.
That doesn’t mean briefly mentioning a war, such as the War of 1812, will get you demonetized. How you reference it is what matters. If you’re focusing on the violence of it all and showing clips of how people died, you won’t earn revenue.
Your intentions for posting a video can save you from getting demonetized. Why? YouTube knows that few creators want to disturb viewers. Most people are on YouTube to inform, educate, or entertain.
Here’s what YouTube looks for when measuring a creator’s intentions:
Here’s an example. Let’s say you filmed a documentary about police brutality in the U.S. From the 1960s to the present, you explain how police brutality affects millions of people worldwide.
According to YouTube, showing police violence is not ideal. But adding that footage in your documentary is OK. The intent is to educate viewers – not glorify police violence. YouTube might “restrict” ads on the video, but there’s a good chance it won’t be demonetized.
Avoiding demonetization on YouTube isn’t hard. Just be mindful of the advertising guidelines and steer clear of disturbing topics.
Once you’re a pro at monetization, go the extra mile. Learn the seven factors that determine your AdSense revenue.
Lydia Sweatt is a writer who loves balancing her article/blog time indoors with a healthy dose of nature. She bikes, hikes, and identifies edible plants along the way.
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