How To Win on YouTube Without Fancy Equipment

As budding creators, producing high-quality content is one of the biggest challenges we face while starting. While content that impacts viewers is what you should aim for, factors like lighting and audio can make or break your story! And getting the perfect setup might hurt your bank- a lot.

But what if you already have the tools to begin your journey towards producing high-end content? With a little creativity and innovation, you can achieve beyond what you believe, that too for little to no additional cost. In the video above, John has instructed how to do this in great detail, so check it out if you want to do it yourself.

For now, let us see how we can get those clickworthy videos under the minimum budget.

Read More: The Secret to Standing Out as a Small YouTube Creator

Using Your Smartphone

Your smartphone is your best friend in the journey to becoming a YouTube pro. Most modern smartphones are equipped with cameras and microphones that are perfect for starting your YouTube channel. This is probably the only major gadget you would need to begin your content creation journey, in case you don’t have dedicated gadgets.

The two primary requirements for making YouTube videos are proper video and audio–both of which are fulfilled by a smartphone, whether it’s an Android or iOS.

Setting Up Your Camera

To transform your smartphone into a professional camera setup you need to use a recording and streaming application on your device. Download software like Open Broadcasting Software (OBS). This plugin allows you to use your smartphone camera as a webcam in OBS, whether you’re using an iPhone or an Android device.

On your smartphone, you can download apps like DroidCam OBS that allow you to connect with the OBS software. You can now use your phone as your primary video source.

If you have more than one smartphone, you can set up multiple "cameras" to capture different angles. This adds a dynamic element to your videos, making them more engaging and adding more perspective to your storytelling. You can use OBS to switch between these angles seamlessly during editing or live streaming.

Read More: How to Live Stream on YouTube with Streamlabs OBS - Beginner's Setup Guide

Apart from using the correct technology, it is also essential to set up your filming space in a way that appears nicely in the frame. Don’t forget to keep your background clean and place yourself centrally in the frame. A good rule of thumb to follow is also placing your lenses at eye level!

Enhancing Audio Quality

If you don't own a separate microphone, no worries! Your smartphone's built-in mic can suffice. Like your phone’s camera, DroidCam can also detect your phone’s microphone.

For improved audio quality, ensure the room is quiet and minimize echo by padding hard surfaces with soft materials like pillows or blankets.

Lighting on a Budget

The next important thing is using light effectively. Proper lighting can dramatically enhance the quality of your videos. Sometimes it’s as simple as sitting in front of a window to allow natural light to do its trick.

But that might not be possible in some cases. This is why, John has demonstrated in the video how you can get great lighting if you’re resourceful enough! Here’s what you need to do:

• Create your softbox using a cardboard box, white paper (to line the inside of the box), and a standard desk lamp with an LED bulb (to avoid heat issues).
• Cut the box to create a directional light, and cover the front with baking paper to soften the light.
• Position your DIY softbox in front of you while recording to illuminate your face evenly and professionally.

Editing on a Budget

Once you’ve captured your video, editing is the next step. You can use free editing software like DaVinci Resolve or HitFilm Express. These programs offer robust editing tools that rival many paid options, allowing you to cut, splice, add transitions, and much more.

Read More: 4 Editing Hacks to Make Any YouTube Video Go Viral

Start With What You Have

The consensus among creators is clear: begin with the equipment you already own. Whether it's a smartphone or a simple camera, the key is to start creating. The quality of your content will not be significantly hampered by not having the latest camera or microphone.

Starting a YouTube channel doesn’t require high-tech equipment. With a smartphone, some creativity, and a focus on creating engaging content, anyone can become a successful YouTuber. Remember, the journey of content creation is about connecting with your audience and sharing your passion, not about having the best gear on the market.

So, respond to comments, ask for feedback, and interact with your viewers. This builds a community around your channel and helps increase viewer retention and loyalty.

Beyond the technical aspects, the quality of your content is crucial. After all, storytelling is more important than high-resolution video. Engaging and relevant content will keep your audience coming back, regardless of your video's technical perfection.

For those interested in learning more about optimizing their YouTube strategy with the help of the most effective tools, check out vidIQ. If you've already made your first video but are still unsure about uploading, this is what you need to do!