We have all heard of niching down, but how about niching up? It's a strategy that Braille Skateboarding used to generate over 5 million YouTube subscribers!
In this week's episode of YouTube, I spoke with Devin Weber, CEO of Braille Skateboarding, about the techniques the company implemented to become a leader not only on YouTube, but in the hugely competitive skateboarding industry.
Devin shared with us how they found their audience, built a community, and how we can do the same with our own channels. In this episode of TubeTalk you will learn:
How to find a gap in the market and use YouTube to fill it
What NOT to do - including this one BIG mistake
Why experimentation is key
Why being brand and family-friendly underpins long-term success
Why evergreen content is important for longevity
Click on the podcast link above and take a listen!
So, you're a YouTube creator who has listened to all the advice but your channel is still not attracting the views and subscribers you'd hoped it would. What are you doing wrong? Find out what it takes to be a successful channel on YouTube.
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TubeTalk has been informing video creators and marketers since 2014, and is one of the most respected and listened to podcasts in the online video industry. Don't foprget to SUBSCRIBE to TubeTalk on your favorite podcast application so you never miss an episode!
Liron Segev, aka TheTechieGuy, is the Director of Customer Success at vidIQ, an internationally celebrated Digital YouTube Strategist working with some of the largest brands and YouTube influencers in the world. Over the past 20+ years, his work has taken him to South Africa, the UK and the US where he frequently speaks at conferences and provides expert tech commentary for various print publications, radio, and TV while actively running his Tech YouTube Channel.