No ads, original content, and videos that play in the background: For video fanatics, this is just a small taste of what YouTube Premium offers to subscribers. Formerly known as YouTube Red, this rebranded service combines a variety of features for the perfect YouTube binge.
Here’s a complete list of all the exciting Premium features:
__These are great perks for viewers, however, creators will appreciate Premium for a different set of reasons. __
While video fanatics can expect fewer interruptions on the app, creators are getting what they’ve always wanted from the deal: more ways to increase their revenue on YouTube.
And now for the big question: How does it all work? How are creators able to make more money on top of AdSense revenue with YouTube Premium?
In a nutshell, YouTube shares some of its Premium revenue with creators. Whatever the portion may be, the platform distributes this money to creators based on how much Watch Time they earn from Premium subscribers.
So for example, if one channel receives higher Watch Time than another, it gets a larger chunk of money. In the end, YouTube takes a 45% cut of a creator’s Premium earnings, just as it does for ad-generated revenue.
Nevertheless, earning some extra cash with Premium is something to aspire to. Every video on YouTube’s free platform is available on the paid version, so no matter what, your videos will contribute to your Premium Watch Time and earnings.
If increasing your Watch Time sounds like a difficult goal, don’t worry. YouTube is always looking for fresh, innovative ways to fund creators.
Right now, the platform is running a beta test for YouTube Premium, in which subscribers can send free money to their favorite creators.
Curious about how it works? Every month, YouTube is adding $2 worth of Super Chat credits to Premium accounts. With those funds, viewers can send donations to creators during live streams.
If this test becomes a permanent feature, it could be big for creators. After all, a Super Chat credit is an excellent way to nudge viewers and inspire them to donate.
YouTube Premium is relatively new, but don’t underestimate its potential just yet. As more viewers subscribe to the service, it’s revenue - which creators get a share of - is bound to increase.
If you want to take your YouTube channel to the next level and make more money then make sure to download vidIQ for more video insights.
Join over 1 million other users and use vidIQ to help you research YouTube, analyze videos, audit your own channel, and take actionable steps today!
And if you’re really serious about growing your YouTube views and subscribers, sign up for exclusive access to the vidIQ Academy. Learn how to launch a successful YouTube Channel in just 30 days.
Lydia Sweatt is a writer, bookworm, and bass guitar enthusiast. When she goes outside, a bicycle goes with her.
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