vidIQ vs 1of10

1of10 is a specialized tool that helps you find "outlier" videos – basically, it identifies which videos in a niche performed way above average (i.e., went viral). The idea is to inspire your content strategy by showing topics or video ideas with high viral potential. vidIQ, in contrast, is an all-in-one tool that not only helps with content ideas (via trend alerts and AI suggestions) but also provides SEO data like search volumes and competition scores for keywords. Another big difference: 1of10 doesn’t show keyword search volume at all, whereas vidIQ will tell you roughly how many people search for a term on YouTube each month. In summary, 1of10 is great for discovering high-performing video ideas, while vidIQ covers that plus the execution side (SEO optimization for those ideas).

Not entirely, because they serve slightly different purposes. 1of10 is excellent for brainstorming content topics by analyzing competitor successes – you might use it to decide *what* to make your next video about. vidIQ helps with both finding topics *and* actually optimizing your videos for those topics. For example, after using 1of10 you might find a viral video idea, but you’d still need a tool like vidIQ to research the best keywords, optimize your title/description, and track performance. Many creators might use 1of10 alongside vidIQ: one for ideation, the other for execution. If you had to choose one for overall channel growth, vidIQ covers a broader feature set.

1of10 offers a free version with limited features, which is good for trying it out. The free tier may let you see some outlier videos or use basic search, but advanced features (like extensive competitor tracking or unlimited idea searches) require a paid subscription (1of10’s paid plans are around $39/month as of recent reports). vidIQ, by comparison, also has a free plan (with basic keyword search and analytics) and its entry-level paid plans can start lower than 1of10’s price. So both have free options; 1of10’s free mode is mainly a teaser, whereas vidIQ’s free plan can be used continuously for basic optimization needs.

If you’re interested in the kind of competitive analysis 1of10 provides, a major alternative is **Viewstats (Viewstats PRO)** – which similarly highlights why certain videos outperform others (and is backed by YouTuber MrBeast’s team). For a broader set of tools, vidIQ and TubeBuddy also now include trend discovery features (though not exactly the same outlier scoring system). Other content research tools include things like **Google Trends** or YouTube’s own **Trending tab**, but those are less targeted than 1of10’s niche-specific approach. In short, 1of10 is fairly unique, but combining it with a general SEO tool (like vidIQ) can cover all bases.