Ask any YouTuber and they will tell you that generating significant views and subscribers isn't easy. But with the right strategy and tools, any video creator can build an engaged subscriber base when they understand what those subscribers want to watch.

Appealing to an audience to watch content you are passionate about making is just the first step, you need to know how to reach them and get your videos discovered. Our guides to how to guide more views on YouTube will give you the best tips to succeed on the platform.

Getting Views

How To Get More Views on YouTube

Getting thousands or even millions of YouTube subscribers is a dream for most creators. In the articles below, we'll show you how to turn casual viewers into long-term fans. 

Subscribers

YouTube Subscribers

Do you want to make money on YouTube? Millions of creators are earning a very good living from monetizing the platform and uploading content that drives huge views and engagements. Whether that YouTube income is from advertising revenue, merchandise sales, or brand deals, or subscriptions, we keep you updated with best practices and ideas.

Monetization

How To Make Money on YouTube

Want to see how your channel is performing? Read these YouTube analytics articles to discover what's working and what isn't. You'll learn how to identify which videos have the most Watch Time, clicks, audience retention, revenue, and more.

Analytics

YouTube Analytics

Watch Time is arguably THE most important metric on YouTube right now, and creators won’t be able to monetize their content without 4000 hours of it. But what is it and how can creators increase the amount of Watch Time their videos attract? We keep you updated on the best practices around Watch Time, and how you can increase how much your video content generates.

Watch Time

YouTube Watch Time

YouTube Shorts content is set to explode! 

All the latest tips, tricks, and rock-solid advice you need for this new feature.

YouTube Shorts

Do you know how to do keyword research so you understand what videos people are actually searching for on YouTube? Do you know how to create a custom YouTube thumbnail? Do you know how to create a Playlist on YouTube?

vidIQ has a ton of tips that will help every creator maximise their video content. We publish content every week to keep you up to date with all the best practices.

Tips & Tricks

YouTube Tips & Tricks

At vidIQ we have incredible insights into what viewers are searching for on YouTube. Not only can we confirm the top keywords being searched for, we can also show you how you can leverage that interest to create content around trending topics and tentpole events. That's going to give you a clear edge over other creators!

Insights

YouTube Insights

Your In-Depth Guide to Building a Successful YouTube Channel

Thumbnails are one of the biggest pain points for new creators, and an important one to solve. Thumbnails are the "book cover" of your video—something that needs to grab attention in just a fraction of a second. 

There are so many elements that go into making that winning thumbnail for your content, and it's simply not possible to address all of that here. So, 

 with expert, John Scott, to get all your thumbnail queries answered.

In this post, we'll walk you through the ideal 

, some key best practices for creating thumbnails that stand out!

12 Types of YouTube Thumbnails People Love to Click On

First impressions are critical in the endless ocean of YouTube content. The thumbnail plays a massive role in getting viewers to click on your video over countless others. For new YouTubers trying to gain traction, getting your thumbnail right can be the difference between a low-performing video and that ever-alluring viral hit. Here’s why size specifically matters:

: YouTube thumbnails appear across a wide range of devices—desktops, tablets, and, most importantly, mobile phones. Therefore, you need a thumbnail that remains sharp and eye-catching across all these platforms.

: Thumbnails with the correct size and dimensions ensure a polished, professional look. Low-quality, blurry images won’t just make your video less appealing—they’ll make it look amateurish.

 Faster Than Ever: 6 Ways to Make YouTube Thumbnails in Record Time

The Best Size for YouTube Thumbnails in 2024

When designing your thumbnail, the recommended size is 

 with a 16:9 aspect ratio. This size works across devices and ensures your thumbnail looks pleasing to the eye. Additionally, the minimum width YouTube accepts is 640 pixels but going lower than the recommended size is probably not a good idea. To keep things simple, here's what you need to follow.

: 16:9 (standard YouTube video aspect ratio)

https://www.oberlo.com/blog/youtube-thumbnail-size

Using the optimal size guarantees that your thumbnail will look crisp, regardless of the screen size it's being viewed on. It also helps your video stand out in YouTube search results and suggested video sections, making it an essential element of your overall video SEO strategy.

Best Practices for Creating YouTube Thumbnails

Creating a well-designed thumbnail is more than just getting the size right. It’s about crafting something that resonates with your audience and drives them to click. Let’s break down some important design strategies that’ll help your thumbnails pop in 2024:

Your thumbnail needs to deliver a clear message in a split second. Overloading it with too many details, colors, or text can be overwhelming, especially when viewed on smaller screens like mobile phones. Stick to one focal point and keep the design clean.

Text on thumbnails can be incredibly effective—if done right. Use 

 that stand out against the background. Avoid cramming too many words; instead, aim for short, snappy phrases that intrigue viewers. Also, contrast is essential. If your background is dark, make sure your text is light, and vice versa.

Your thumbnail should immediately grab attention, even when it’s displayed alongside hundreds of others. Using high-contrast colors can help your image stand out. Consider using colors that are complementary or that contrast sharply with YouTube’s default red, black, and white color scheme.

Thumbnails that feature human faces—especially ones that show strong emotions—tend to get higher engagement. Whether it’s excitement, surprise, or curiosity, showing a human expression can create an instant connection with potential viewers.

One great trick for building brand recognition is to use a consistent style for all your thumbnails. This could include specific color schemes, text placement, or the use of your logo in a corner. Over time, viewers will come to recognize your videos at a glance, making it more likely they’ll click on your content.

For example, this is how the vidIQ channel home page looks at first glance. As you can see, there is homogeneity in the way we use our creators faces and other graphical elements across videos./

While designing thumbnails can be fun, it’s wise to avoid a few traps. Here are some common mistakes that you should avoid at all costs:

: Never use clickbait or misleading images that have nothing to do with your video’s content. This will only frustrate viewers, hurt your channel’s reputation, and lead to a high bounce rate—something YouTube’s algorithm won’t like.

: You don’t want to clutter your thumbnail with unnecessary text. Keep it short and to the point. Let the title of your video do the talking, and use text on your thumbnail sparingly.

: More than half of YouTube’s traffic comes from mobile devices, so always ensure your thumbnails are legible on small screens. If you’re adding text, make sure it’s large and bold enough to read easily on a smartphone.

: A blurry or pixelated thumbnail can significantly reduce your video’s chances of getting clicked. Always use high-resolution images, and if you’re unsure, err on the side of larger file sizes (

Tips for Testing and Optimizing Thumbnails

If you’re not sure which thumbnail design will work best, don’t be afraid to experiment. YouTube allows you to change thumbnails even after your video has been published. Here are some tips for testing and optimizing your thumbnails over time:

: Try switching between different thumbnails on the same video and track their performance in 

. This way, you can identify which design drives more clicks.

 of your videos. A higher CTR means more people are engaging with your content, which helps boost your visibility in YouTube’s algorithm.

: Beyond the CTR, also look at how long people are watching your video. If your audience is dropping off quickly after clicking, your thumbnail might not accurately represent your content. 

 for optimizing, testing, and comparing different thumbnail options for the same video by using the above metrics. 

According to YouTube, 90% of the best-performing videos use custom thumbnails.

 In 2024, making it on YouTube involves more than just creating great content—you need to package it well, starting with your thumbnail. Understanding the 

 and following design best practices will set you on the path to success. 

Whether you’re just starting or looking to level up your YouTube game, getting your thumbnail right is a crucial step to increasing your views, engagement, and subscriber count. 

Now it’s time to create that killer thumbnail

Learn the correct YouTube thumbnail measurements for 2024 and how to optimize them for the best quality and viewer engagement!

YouTube Thumbnail Measurements: The Right Size for 2024

Hey there, awesome creators! Are you scratching your head, wondering, 

Why are my YouTube Shorts not getting views?

 Or, have you sheepishly thought to yourself, 

You're not alone, and those are great questions to ask. Now that 

 is a real thing, everyone wants to make money from short, snappy videos! YouTube has set new milestones for this journey, and you need to reach both before applying to the YouTube Partner Program (and earn ad revenue from Shorts):

Attract 10 million public Shorts views in a 90-day period.

, but the path above is tailored to Shorts creators.

Best of all, you don’t have to do any of this alone! We'll walk you through a 90-day plan to skyrocket your Shorts views and hit that dreamy 10 million mark. Let's dive in!

A magnifying glass held over a smartphone showing youtube logo

The first part of any “Shorts takeover” is to research until you go 

. Hang out on TikTok, Reddit, or even YouTube Shorts themselves to understand which topics are trending and why. You can also use Google Trends and other free tools to identify what’s hot right now.

: Make a list of at least 20 trending topics you could create Shorts around. This is the first step in figuring out how to get 10 million views on your YouTube Shorts.

Now that you have some viral trends to lean on, the next step is turning them into viral YouTube ideas. This can be challenging at first, but we have a few suggestions! Start by pulling inspiration from this list of 

9 videos that perform well as YouTube Shorts

 Aim for at least 30 ideas. The more unique they are, the less you'll have to wonder why your YouTube Shorts aren’t getting views.

Man filming a YouTube Short while holding an amplifier

The Shorts landscape is pretty competitive right now, so creating a viral video may take some time. Your best bet is to post numerous videos throughout a 90-day period. So, pick up your camera, get creative, and record those brilliant ideas you crafted in week one!

 Aim for at least 15 Shorts to start with. Batch-recording takes some effort (even for YouTube Shorts), but we 

 you can do it! Plus, we have a few tips to help you out.

Script your intros beforehand while pulling inspiration from these 

. Remember, a compelling intro can be the difference between an explosive Short and one that gets swiped away.

 If it evokes a strong emotion, you're on the right track. 

 can significantly boost your views on YouTube.

Use the Shorts audio library to find trending tracks that fit the mood of your video. Music can give your Shorts a noticeable boost (because of a popular song and artist) and help you stay relevant for a few months.

Do you want views from people watching your content on mute and those who crank the volume up high? If so, be sure to add YouTube captions to your Shorts! Make them bold, and place them somewhere near the bottom of the frame. This alone will make your content more accessible and viewable.

YouTube Shorts have a maximum length of 60 seconds, and surprisingly, you should aim to use most of that time! 

A recent study showed that Shorts around 50 seconds performed better

 than all others. So, make them a bit lengthy, but remember to cut out scenes that aren’t engaging or slow down the action.

It may seem like titles aren’t important for YouTube Shorts, but they make a huge difference when you put some effort into writing them. After all, video titles appear in a prominent area, and people do see them!

 for all of your Shorts (and save time). If you need more help, here's an excellent guide for crafting 

 Hashtags aren't necessary for Shorts, but pay attention to those that keep popping up in your niche. That may indicate a trending topic, and on YouTube, we like those 

Things are heating up now! It’s time to publish your first batch of Shorts so you can see which videos work and which ones don't.

 To get all 15 out quickly, upload a few Shorts each day for the next week.

Now that your Shorts have been published for a while, dive into your YouTube analytics. Make a list of the top 3 things that viewers seem to enjoy so you can double-down on those in your next batch of Shorts. Also, try to identify the topics, titles, introductions, and music tracks people resonated with the most, using 

, or how long viewers spend watching the Short on average. Then, take a look at 

, which is how much of the video viewers watched on average. The higher these numbers are, the easier it is go viral.

Woman filming an unboxing video for a YouTube Short

Ready to make some more Shorts? Now’s the time to use all of the performance data and insights you’ve gained to create even better videos. And while we’re on the subject, did any new trends pop up on YouTube? If so, make a few Shorts based on those as well, to get the maximum number of views in your next batch.

: Create another 15 Shorts. You’ll still need great introductions, stunning titles, YouTube captions, popular music, and emotional storylines.

YouTube channel stats showing 4,549,296 views

Congratulations! By now, you should have a total of 30 Shorts posted, which is plenty of content to analyze. Open your analytics for each one, and (again) identify the top performers and why people loved them. Are the insights different from what you discovered previously? Are they exactly the same?

 Use your insights to establish a winning format for your Shorts. Build a creation template based on what worked in the past!

Now that you know what works, double-down even harder on the right topics, titles, and formats. Increase your output to create 

 chances at going viral, but don’t overdo it! Most experts say 

the optimal growth range is about 3 Shorts per day

: Using your creation template, keep posting until you reach 10 million YouTube Shorts views!

Getting 10 million views on YouTube Shorts in 90 days is no small feat, but it's definitely achievable. Follow this 90-day plan, stay consistent, and don't be afraid to experiment. You'll be well on your way to becoming a Shorts superstar.

And if you haven't reached the other milestone for monetization, read this guide to attract 1,000 YouTube subscribers!

Getting 10 million Shorts views might seem impossible, but plenty of creators have done it. Here’s a 90-day plan to break through and monetize your channel!

How to Get 10 Million YouTube Shorts Views: A 90-Day Plan

Getting monetized on YouTube is a goal every creator wants to reach. It helps them start side hustles,

, or create a business selling products in physical stores. These days, the possibilities are endless!

But with so many options, how do you monetize YouTube videos in a sustainable, long-term way? 

There are several ways to do it, from joining the "standard" program that pays advertising revenue to making money through sponsorships. Let’s start with a beginner's guide on the basics of YouTube monetization.

The most common way to monetize videos is through the 

 (YPP). Reaching partner status is an upgrade for your channel, as it helps you monetize your community, and, if you reach certain milestones, make money from video advertisements.

YouTube pays creators through the Google AdSense program, but it takes a while to understand how the system works. For now, just know that when a viewer watches/clicks an ad within your video, 

. That revenue is then split between you and YouTube, where you get 55% of the money, and YouTube takes the other 45%.

Before you can join the YPP, you need to accomplish a few milestones first.

, and more, here are the minimum requirements to join the YPP:

3,000 public watch hours in the previous 12 months 

 3 million public YouTube Shorts views in the last 90 days.

YouTube Relaxes its Monetization Rules: Only 500 Subscribers Needed!

Minimum requirements for fan funding through the YouTube Partner Program

, here are the minimum requirements do that:

4,000 hours of public watch time within a 12-month period 

 10 million public YouTube Shorts views within a 90-day period.

graphic of how to get monetized on YouTube 

The good news is that once you're in the YPP, you're in. Even if you entered the program with 500 subs and 3,000 watch hours, you don't need re-apply after hitting 4,000 hours and 1,000 subs. You'll simply unlock the revenue tools you didn't have before.

Once you’ve met all of YouTube’s requirements, you’re ready to apply to the YPP! You'll do this on the YouTube Studio's "earn' page, which also tracks how much watch time you have and how many subscribers you've gained. Simply apply on this page when YouTube gives you the green light.

YouTube's earn page that tracks watch time and subscribers

Not sure where to find this in the YouTube Studio? 

If you apply and are rejected for the first time, you’ll have 21 days to appeal the decision. Then you'll have to wait another 30 days before re-applying.

If you’re rejected a second time, you’ll still have 21 days to appeal, but you can only re-apply after 90 days.

While this may seem harsh, it’s a balanced approach because YouTube is prioritizing new applicants over repeat ones. Use the time to fix anything unsavory on your channel, such as multiple 

 or videos that violate YouTube’s Community Guidelines.

 for as many videos as possible. You can do this while uploading new content, but it’s safer to wait until 

 you upload videos (at least a few hours). 

By then, YouTube will have processed your content. You’ll know if the system found something that could demonetize the video, such as 

Here’s how to enable ads on a YouTube video and make money:

Choose which ads you want to display on the video.

, even if you monetize them. The best way to fully monetize a video (and keep it that way) is to create content in the PG to PG-13 range.

YouTube AdSense is beneficial, but it’s not a reliable form of income for creators. Advertisement rates go up and down, so it’s hard to make the same amount of money each year with video ads.

. CPM (cost per mille) refers to the amount of money advertisers pay per 1,000 video views on YouTube. The rates vary depending on your channel’s niche, audience demographics, and more.

YouTube CPM - 7 Factors Affecting Your Channel's Revenue

Want to earn a stable income on YouTube? Here are additional ways to make money from your videos.

1. YouTube Sponsorship Deals, Brand Deals

With YouTube brand deals, you'll make money by featuring a product or service in your videos. You can work with multiple brands if you want, which leads to more money for your channel and less stress about earning AdSense revenue.

Unlike the YPP, you don’t need 1,000 subscribers and lots of watch time to profit from these deals. Having more subscribers is helpful, of course. But consistent views and an impressive collection of videos are more important. You’re ready to seek out YouTube sponsorships once you have both.

11 Companies Matching YouTubers with Amazing Brand Deals

. So don’t worry about channel size when looking for sponsors. There are brand deals for small channels, mid-sized channels, and mega influencers who dominate YouTube. Everyone has a chance.

When you’re ready to dive in, read this post about 

Did you know you can make money advertising product links on YouTube? It’s called affiliate marketing, and it's an easy revenue stream to set up.

Sign up for various affiliate programs with different brands/companies.

Get custom product links to share with your YouTube audience.

Earn a commission when viewers buy stuff using your link.

how to do affiliate marketing on YouTube.

 For beginners, we recommend signing up for the 

 program. You’ll get access to hundreds of custom links for everyday products, and adding those affiliate links to YouTube videos (in the description section) will help you earn commissions.

Always add relevant affiliate links to your videos

. If you do a tutorial for a GoPro camera (for example), ask viewers to use your affiliate link when purchasing the product.

According to Amazon, affiliate commissions are up to 10% of each product sale. So if you spend some time promoting the links, you’ll make a nice chunk of money.

With 500 subscribers and 3000 hours of watch time, creators can unlock this feature and monetize directly from their audience through three main avenues:

 provide exclusive perks like loyalty badges and private streams to your fans, offering a customizable way to earn money on YouTube. Prices for memberships can range from $0.99 to $100 per month.

Read this post to learn more about Channel Memberships and how to qualify for them.

are another way to monetize YouTube live streams. These are “donations” or “tips” ranging from $1 to $500 that viewers send creators during a live stream.

You’re in an excellent position to receive Super Chats if:

1. You’re a funny or entertaining person.

2. You host live streams on YouTube regularly.

3. You have hardcore fans who are vocal in the live chat section (where Super Chats are donated).

In fact, that's how Travis McPherson, customer success manager at vidIQ, made 

 feature allows viewers to buy digital goods like stickers to show appreciation for your content. Promoting this feature in your videos can encourage more use of Super Thanks.

How to enable Super Thanks on your channel?

Creators across all genres received some 

 news late last year. As of February 2023, the YouTube Shorts fund is officially gone! Shorts creators can now sign up for YouTube's Partner Program and start making money from ad revenue. All you need is:

1,000 subscribers and 10 million eligible public Shorts views in the last 90 days.

1,000 subscribers and 4,000 valid public watch hours on long-form videos.

Let's go through the revenue-sharing model for YouTube Shorts. First, this new approach splits advertising revenue in three directions: between creators, music publishers, and YouTube itself. Money is pooled, calculated, and distributed as shown:

Overall, Shorts monetization for creators is based on the number of views they got, their location, and the music tracks they used.

66% of the revenue goes to music publishers and 33% to the creator.

 For one music track, it's a 50/50 split. 

If no music is used, the creator keeps all their revenue. Creators generally retain 45% of their share from the creator pool after accounting for music usage.

 when you want to become a serious creator. 

But one day, you may want to monetize outside of the platform. 

Here are seven lucrative ways to make money beyond YouTube.

A phone surrounded by money and showing the Youtube logo 

If you’ve ever wondered how to monetize YouTube videos, this guide is for you. We’ll explain how to make money from video ads, brand deals, YouTube affiliate links, and more.

YouTube Monetization: How to Make Money from Videos in 2024

Any creator who knows about the YouTube algorithm has one goal, and that's getting their videos recommended to more people! They want YouTube to (finally) notice their content, identify the subject matter, and suggest it to thousands of like-minded viewers.

Your best plan of action, especially as a small creator, is to understand how YouTube recommends videos. You'll want to figure out why the algorithm promotes some content and, well...basically ignores others. Armed with this knowledge, you can answer the biggest question of all.

"Why is YouTube not suggesting my videos?"

How does the YouTube algorithm work — specifically, the recommendation engine that promotes videos to billions of viewers? Keep reading to find out and grow your channel!

Your In-Depth Guide to Building a Successful YouTube Channel

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