As a YouTube creator, we often tend to get stuck in a cycle: upload a video and watch the analytics. Then upload another video and watch the analytics. Rinse and repeat

But what happens if that process just stops working for us? 

How do you find a way to make that instant connection with your audience so that they want to watch more of your content? How do you make little changes that will have a big impact on your YouTube channel?

,' an awesome book on personal development. Click on the link above and listen as we discuss:

What is a good tip to tell a great story and what do people usually get wrong

Why should you get the audience to "turn up the volume"?

What is 30 days hindsight and what does that mean?

We really hope you enjoy this fascinating episode, and please follow Antonio here

5 Top Tips for a Killer YouTube Custom Thumbnail?

What are the winning elements for a custom thumbnail that attracts viewers to click through to your video? Luckily, you can find out the formula by 

Catch up on the Latest YouTube News With TubeTalk

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The best movies and TV shows captivate their audience with engaging storytelling. On this episode of TubeTalk, learn to do the same with your YouTube content.

How Mastering the Art of Storytelling Can Transform Your YouTube Content

At vidIQ, we encourage YouTube creators to 

niche down on content if they want to successfully grow their channel

 in terms of views and subscribers. This is especially true when we see that their channel covers a range of topics that can often prove confusing to the viewer.

However, we're often met with resistance from more skeptical creators. But in this episode of TubeTalk, we chat with Abbey Howe, who was also skeptical at first but she went for it anyway and her 

Will niching down limit your opportunities?

How a focused channel grows without the "whiplash effect"

Process of creating new content when you are in a niche

If you're a YouTube creator who has listened to all the expert advice but your channel is still not attracting the views and subscribers you'd hoped it would what can you do now? Well, take a listen to this episode of TubeTalk and find out what it takes 

TubeTalk has been informing video creators and marketers for 8 years, and is one of the most respected and listened to podcasts in the online video industry. Don't forget to SUBSCRIBE to TubeTalk on your favorite podcast app so you never miss an episode!

You can also find the complete list of all the TubeTalk episodes here!

Focusing on one specific type of content can really make you stand out as a creator. It can also make your YouTube channel grow fast! Find out more on this episode of TubeTalk.

Why You Must 'Niche Down' if You Want to Succeed on YouTube

There’s a big myth around YouTube - That it’s saturated, and everybody's doing the same thing, so there’s no room for new creators. Wrong!

On this episode of TubeTalk, I’m speaking to someone who runs a very unique channel which is doing exceptionally well. We discuss how whenever you put yourself out there, and share your passion with the world, even YouTube will reward you for it. 

 is a professional juggler, with over 500K subscribers on YouTube and in this podcast you will learn:

How he turned his passion into a YouTube goldmine

How he learned to understand his audience to give them the content they want

The different YouTube content he creates around a single topic

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How to Turn Your Passion into a Killer YouTube Career: Full Transcript

Liron Segev: Josh, thanks for making the time to be here.

Josh Horton:	Of course, thanks for having me.

Liron Segev:	Josh, you have quite an interesting story. For those who don't know, how would you do Josh in a tweet?

Josh Horton:	In a tweet, oh boy. After I graduated college my plan was to be a professional juggler. I was doing that but then I also started working for a social media agency part-time. That turned into full-time and then my juggling career kind of fell by the wayside and before I knew it, I was a manager at a social media agency. Then when I turned 25 I quit that job to focus 100% on juggling but I'd learned so much about social media I also started to grow a social media channel for fun, mainly on Instagram at that point.

Fast forward a couple years and now I am not done performing but juggling as a performance, as an income is a side thing and now social media is my full-time thing.

Liron Segev:	It's a good thing that Twitter has 280 characters.

Liron Segev:	Okay, but there's a whole bunch of interesting points here where you were going in a certain direction, you decided to stop that, focus on that career.

Liron Segev:	Then you went back to the original thing and all this juggling became a side hustle thing.

Josh Horton:	Yeah, sort of. If you want to be successful you have to follow what's making you money but you also have to follow what you're enjoying, and so I've done both of them where right now I'm loving what I'm doing and I'm making money, which is great so it's a win.

My degree was in Entrepreneurial Studies, how to be an entrepreneur, how to own your own business, how to follow those dollar signs while being your own business and I think I've done a good job of tracking what's going to be best. My plan has changed multiple times in my young adult life but I'm trying to always be adaptable and follow those signs.

Liron Segev:	And following your passion as well because that seems to be the driving force underneath all of this.

Josh Horton:	Yeah, I've loved everything ... I quit my job. My job was okay working in social media, on the brand side, but anything that involves what I'm doing I love it.

Liron Segev:	Did you find that having that brand experience and having that background, did that help you with growing your own social media and doing those brand deals?

Josh Horton:	It definitely helped me growing my own social media, especially off the bat. I started just on Instagram because I had no plans of being a YouTuber, no plans on being even an influencer. I was just like, "Hey, I like Instagram and it would be fun if I had some followers, just to have followers, to show off to my friends or whatever.

Around that time was right when video had just come out. For our brands we were almost doing exclusively super branded content, which obviously I wasn't a big fan of for an Instagram account but it taught me how to take your content a little bit next level. When videos were first coming out everyone was just filming in the app and so the fact that it had music or I was editing together montages or something was not groundbreaking but most people weren't doing it.

In the early days of Instagram video I was able to grow a following pretty quickly just with my juggling and trick shot videos.

Liron Segev:	It made you stand out because you weren't yet another me too doing something that everybody else was doing.

Liron Segev:	You found your own voice, you found your own way of doing it, and that obviously really struck with your community.

Josh Horton:	Right. Then, where I was also able to find some success was I knew that people didn't want to watch a juggler. Juggling is what I've done my entire life but I've been able to branch out into world records, nine juggling world records and then trick shots too. I've been throwing things accurately my whole life and then when I was trying to create more engaging, more relatable videos to other people, I knew trick shots would be an easy way to do that and turns out I'm very good at them.

Liron Segev:	Once again, tapping into something that you're good at, finding your passion, and just sharing it with the world.

Liron Segev:	There seems to be a community that really, really responds to that.

Liron Segev:	Take me through the time when you said, "Okay, there's this thing called YouTube, I know it, maybe I should transition towards that." What was that mindset like, why did you make that change?

Josh Horton:	Right. That goes back to what we were talking about before of me wanting to enjoy this life and be able to make a living doing it. This was when I was still very much a performer, so I was doing a lot of NBA college halftime shows, corporate events during my juggling show and then I had probably 150,000 followers on Instagram. I'd obviously come into a couple brand deals and I was like, "Oh wow, you can make a living on social media!.

I knew that from working in the industry but that was never a goal of mine. I'd fallen into a couple of these brand deals, made a few bucks. I was like, "Man, it'd be really cool if I could make a living just doing these internet videos." Took a look at the industry and brand deals are great but they come and go, and they can go for a very long time where you have nothing and so you can't depend on them. I knew once you have a good YouTube following you can have that Ad revenue, which is much more steady, much more reliable, quote unquote reliable as we've all learned.

I knew YouTube was what I needed to do and I knew it was going to be a big undertaking. That was about two and a half years ago and I had probably, I think it was probably 10,000 subscribers just from being a juggler and posting videos when I was younger in the juggling community. I, again, was wanting to branch out not being just a juggler so when I started taking YouTube seriously I was doing world record Wednesdays, and I'm still doing that. Every Wednesday I've broken a world record for the last two and half years and I haven't missed an upload.

Liron Segev:	Whoa, whoa, whoa, whoa, just stop there. Every Wednesday you break a world record?

Liron Segev:	Wow, that's a lot of records.

Josh Horton:	It's been a lot. It's a thing where I'm like I never know when I'm going to run out or if I'm going to regret this one day. Some days I do regret it but it's such a good series that the fans love. To get the response that you just gave it's a one sentence, better than my long tweet at the beginning when people say, "What do you do on your channel?" "I break a world record every Wednesday," that's a very easy elevator pitch.

Liron Segev:	That's a taggage right there.

Josh Horton:	I started just doing once a week so world record Wednesdays was the entire channel for nine months or so and then I started posting a little bit more so now I'm at three times a week. The last two years I've been doing three times a week.

Liron Segev:	How do you find what this week's record is going to be? Is there a book that you're ticking off going from A to Z?

Josh Horton:	No. There's a couple of places, the Guinness World Records Database online which has tons of stuff. They have stuff that has been set and there's an existing record but then they also have all these things that they have in their database that no one's attempted. They've laid out the rules and the minimum for it so we're able to say, "Hey, this is in the Guinness World Records Database, there has not been a record set yet. Their minimum for this record is so-and-so," yeah. I'm all about entertainment. I do have 16 official Guinness World Records titles.

Liron Segev:	Oh, for the record, just to be clear.

Josh Horton:	Just for the record. Sorry ladies, I'm married. Yeah, for the most part it's just entertainment for YouTube at this point. Having the world record Wednesday every Wednesday, it puts it in a category form where it makes brainstorming easier but also harder. I know what my realm of, it has to be a world record so that narrows it down but also, two and a half years in, a little bit more difficult. My goal for it as we do feature people a lot, other people, other talented people.

Liron Segev:	Oh, I see, you bring in other talent?

Josh Horton:	Yeah, pretty often, especially for world record Wednesdays. We'll feature someone who is the world's best. We did a girl who has whips so she can remove Jenga blocks with whips. She's super accurate with whips.

Josh Horton:	We've done basketball people, we've done a guy who has a trained dog, all sorts of stuff. My goal for the channel is to get big enough to where people people are hitting me up all the time asking to be on the channel for the new world record, demonstrate their skill. We're not quite there yet but we're hitting up people all the time to try to get them as guests and the fans love that too because they're tired of seeing me, basically.

Liron Segev:	There's 52 Wednesdays a year. It's not a big number, not in terms of massive, but you still have to find enough talent who can actually do it.

Liron Segev:	Do you film the whole process if they succeed or fail or do you just give the highlight reels of, "Hey, here's the final shot."

Josh Horton:	No, we always show the process, that's kind of been another thing for the channel. The other thing, if I was to categorize my channel it would be a trick shot or sports channel unlike Dude Perfect. Dude Perfect puts together the most epic, perfect video of trick shots and that's not our style. We show the misses, we show the process, we show all of that.

Josh Horton:	Yeah. We love to show everything that happens, everything that goes into it and bring our fans along for that journey.

Liron Segev:	You've done Instagram, you've now moved across to YouTube, you're building a community. What kind of tips would you have for us if somebody is thinking, "Hey, I've got the skill," maybe something that's not your typical YouTube thing. How would I start getting myself into that mindset that, actually, the skill that I have people would want to see it?

Josh Horton:	There's a couple parts to that. I think part of it is showing the process, it's showing the personality. People only care about the skill to a certain degree once you get past that immediate community. If you like yo-yos, if you can be a great yo-yo player you can gain all of the yo-yo followers in the world but that number is going to stop at one point and then you're not going to be able to make a living doing it.

I know there's a lot of skateboarding channels that have tons of fans that are not skateboarders, they just love the process. They love seeing it, they love the personalities. I've done that with juggling but I also, I acknowledge that people weren't going to watch a juggling channel. I knew that juggling wasn't going to be something that applied to the masses and I've always loved sports. I love trick shots and so I don't feel like I'm betraying myself by not making a juggling channel because I still love what we're doing.

I think I did take, from the beginning, taking YouTube seriously with World Record Wednesdays I was like, "People are not going to watch a juggling channel. I need to branch out, I need to do something beyond what I'm just doing." I think the other thing would be to find something that is on brand with what you do on brand with your skill and then, yeah, just try to branch out a little bit, that would be more for the masses.

Liron Segev:	I love Mike Boyd's channel, it's all about who he is, learn quick, and so his are all just learning skills. He's not skilled in one specific thing but his channel is about learning skills, which I love. Do you ever do teaching videos, how to's?

Josh Horton:	I have a three ball tutorial online, it has 750,000 views, which is good for my channel but it's one of the things people are searching for it so they find it but people ask for tutorials all the time and it's just doesn't make sense for the channel anymore.

I've even thought about doing a separate channel for just tutorials or having a library of tutorials with a paywall, yeah. I'm still processing that, yeah.

Liron Segev: What about merch and things of that nature?

Josh Horton:	We're working on Merch, yeah, we've been doing Teespring but we want to take it a little bit next level, I think, soon so we'll see. I do have a juggling store which does pretty well so I do sell juggling props and all sorts of other stuff as well; boomerangs, yo-yo's, unicycles, all sorts of stuff at jugglingwarehouse.com.

Liron Segev:	I think that's what people want, is they want to be part of the community and being part of the community is actually owning a piece of that community. If it's a matter of supporting the creator by being able to do that, then why not?

Josh Horton:	I love that ... It's not a juggling channel but I'm inspiring tons of people that juggle. I get messages almost daily saying they learned to juggle because of me and they bought their first set of balls. My most sold item is my beginner set of juggling balls and we sell multiple a day. It's a cool thing to be able to, to be giving back to the community where I started, all of this started because of juggling so I do like that.

I have had internal struggles like, "Am I giving up on juggling, am I betraying my talent and my passion that I started with?" I don't think I am because I'm just being smart about all of it and I'm still loving what I'm doing.

Liron Segev:	As we wrap up, what's got you really, really excited at the moment?

Josh Horton:	Well, YouTube has finally been taking off. I say that with an asterisk, we'll have a crazy week. Overall, YouTube has finally been doing well. I think in the last six months we've gone from 200,000 to 400,000 which has been great.

Josh Horton:	Thank you. First 100k took a long time and even the second 100k took a while but the last 200 have come pretty quickly, which has been exciting.

Liron Segev:	Have you found that you're finally in your groove, you found your niche, you know what works.

Josh Horton:	You know what works, for the most part. It's still frustrating sometimes. We had my most viewed day of the channel ever and then six days later I had the lowest viewed day of the channel in nine months, which just doesn't make sense to me. Overall, the lows are much higher than they used to be so that's good, we're moving in the right direction and still gaining subs everyday so that's good.

Liron Segev:	That's the whole thing of YouTube, just when you think you've got it figured out, you just don't. Or they go ahead and they change yet another thing.

Liron Segev:	If people want to find you, they want to get ahold of you, what's the best way so we can have these in the show notes so nobody has to miss anything

Liron Segev:	Fantastic. Josh, thanks very much for your time.

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There’s a big myth around YouTube - that it’s saturated, and there’s no room for new creators. Find out why that's wrong and how you can build a career out of your passion right now on this week's TubeTalk.

How to Turn Your Passion into a Killer YouTube Career: TubeTalk 183 with Josh Horton

As YouTubers, we tend to focus only on YouTube. Yes, we boost our videos with a bit of social media here and there, but it's time to rethink that whole strategy, and repurpose our new and existing content on other platforms. On this week’s TubeTalk, we’re doing just that and discussing 360, VR, blogging, and podcasting among other strategies. If you want to know how you can expand your reach, this is the episode for you!

My special guest is Christoph Trappe, an expert in content marketing who shares a different perspective on content, content marketing, branding, and all those things that are going to help us get to that level of exposure and authority.

Making Your YouTube Content Go Further! Full Transcript

Liron Segev: Christoph, thank you for being with us on Tube Talk.

Christoph Trappe:	Thanks for having me. Always my pleasure.

Liron:	So give me a two second overview. Who is Christoph and why are you on planes so much?

Christoph:	Why I'm on planes so much? Two seconds is a little quick, but I'll try to hit it. So basically I focus on storytelling, digital marketing, content marketing. And of course, one way to tell stories is you have to go to places, you have to go to conferences, you have to go see people whose industry you're covering. And certainly that's an important part for anybody in the industry. For myself, I do publish a blog post like every working day. I have a podcast going out once a week. It's about time to write another book. So certainly I know what works. Certainly I know what doesn't work. So I try to do more of what does work and do less of what doesn't work.

And really that's what brands have to do. The whole idea of publishing once a year and sharing something once a year and hope that works, they're mostly gone. Now if you have a huge budget, maybe you still have a shot at doing that. But content marketing and digital marketing and publishing really as one as a long game, right? So you continue and you keep going and you keep staying relevant.

Liron:	And us as YouTubers who are making content, should we be doing some more stuff with that content than just uploading it on YouTube then?

Christoph:	I'm a big believer in that. I know there's some big YouTube names out there who've made a good go on YouTube and sharing their content on there.

The model I like to follow is ‘create once, publish everywhere!

But then once you have the video, use the content to either, if you have audio, either you do a podcast version of it. So that's one idea. Sometimes they're too short, but sometimes you have enough audio to make that work. And then the other thing is write an article. Right? Articles still matter. And if you think you're not a writer, do a transcript. You'd be surprised how many people actually read transcripts of blog posts of podcasts.

Liron:	Yeah, absolutely. I mean we do this all the time on Tube Talk. Like for example, when this episode will be done, we'll send it off to transcription, we'll write a blog post about it so that you can consume the information in any way that works for you. The big thing about writing, which is why I'm still a blogger and why I firmly still write and I believe in the blogging world, is because you know what you can do with text. You can copy and paste it. You can print it. When it comes to audio and video, you've got to consume it in a different way, but it's very difficult to take kind of another step. You're kind of a checklist. So I like the idea of taking content and repurposing it. VR and 360.

Christoph:	Yeah. So first of all, I need to think about the shots and what's the story I need to tell. So that's nothing new to VR, right? That's video production 101. What's the story you're trying to tell? What are the shots you need? And you know, in, video production you have, you typically go a wide shot, a close up, a medium shot and there you go. If you shoot nothing else, that'll probably get you most of the way there. But in VR, what's interesting is, so that still applies. So when I go to a conference, I was in in Madrid and I thought, I really like the setup. I want to do a VR version of my own talk, right? Or I go to a booth and I think about what do I do? And so there's two ways to shoot it.

One is the selfie style. And you can hold the camera. So first of all, let me back up a little bit. First of all, it's an attachment to your iPhone. So you plug it into your iPhone and then you basically hold the iPhone upside down. So it feels very strange when you first do it. And then it records all the way around you and up and down. So if you hold the phone you can do that. And I have done that and it works sometimes. So I was at a conference, they had a beautiful booth. I said, "Hey, why don't we do a tour of the booth? And we walk through the booth together." So that kind of worked, right? We're on the one side of the video the whole time. I don't always like to do that because you're always in the shot. It's kind of interesting. But anyway, sometimes it works.

The other way, which I like better, is I determine what shots I need and then I put the camera with the attachment on it. I put it wherever I need it, wherever I want it to shoot. So keep in mind, you're shooting around and and down, so you want to put it in the middle of something. And so if you're at a conference, you literally want to go in the middle of the room and just put it right there.

And then you just let it sit there. You just let it roll and basically you treat it as B roll. And then once you have a couple of minutes, you go somewhere else, you get another shot and so forth. A lot of times I like to record voiceover or like an interview with somebody. Sometimes I do it in the shot so you can see us but you can't see the lips. So you can see we're there, but you can't see us close enough that you can tell that we're actually recording that with a different device. But it's close enough when it's put together.

Liron:	It's crazy how much technology has evolved and how much it's made it possible. And just for those who don't know, if you don't have an iPhone, you could still do 360. There are different attachments for Android and there are also standalone cameras.

Liron:	We started mentioning a little bit earlier about taking your YouTube videos and maybe doing some other stuff with it. We ran through it pretty quickly. So let's break it down a little bit more. So one of the things you said was maybe taking the audio and using that for a podcast. Let's unpack that a little bit. How do you do that?

Christoph:	So that's the easiest one. Especially if you're talking, if you have audio for more than 10 minutes or so, right? You can use that audio and use it as a podcast. And it's so easy now to publish podcasts. I use Anchor and automagically, it sends it to like eight channels. I don't have to do any work. So that's an easy way to do it. Of course, depending how you record your audio, there might be more work involved.

I typically, for the most part, whether I shoot video... Well if I'm on camera, right, I just do it on camera. But if I'm not on camera, I typically use the audio recorder app on my phone and then that exports as an MP3 and I can ship that directly to Anchor from my phone. There's a direct upload button. And then I can also ship it over to myself or my editor or whoever's working on the video to use the audio for the video.

Liron:	So you're almost kind of splitting the, taking that soundtrack out of the video. And do you normally cut it up a little bit or do you normally add some introduction or do you just leave it raw as is?Whatever came off the camera, that's what I'm going to use.

Christoph:	It all depends. Right? If we had a really good conversation and they were no mistakes made and anything like that, sometimes you use the whole thing. I'm typically, just because people are saying ums and ahs once in awhile, I'm not a big, like we don't have to over-engineer things. Sometimes I interview people and they actually make a mistake. I'll cut that out, we'll cut it out. It's not a big deal. But if people have a good conversation, it makes them sound more human. If there's not big breaks in between, just kind of let go. But it all depends, right? You have to listen to it.

Sometimes, the other thing is when you do video on audio together... So let's say, I don't even know how long we've been talking, but let's say 20 minutes or so. I mean my VR video probably won't be 20 minutes, honestly.

So you have to kind of pick and choose what you use for that purpose. And podcasts, especially where people listen to them on their 45 minute commute in the morning or at the gym for an hour, podcasts can be longer and they're really just the new version of radio. People just listen and then do something else.

Liron:	So that do you like about the various platforms that each one has a purpose. So when you're doing a YouTube video, whether it's 360 or not, you're demanding people's attention. They can not be doing something else. They pretty much focused on the screen for however long the video is. That's why they're there. They're there to watch. When you're doing a podcast, people put it on more as a background thing whilst you're doing something else. As you said, you're at the gym for an hour, you're going to listen to a whole bunch of episode of Tube Talk because you want to get really cool with your YouTube channel. So you put it on, you hit play and you let this thing just run.

And then when it comes to blogging, I know you write blogs daily. We produce content in a written form and written form is a different story. So it's all about understanding the audience and what you can offer them on each individual platform. Is blogging dead or is it just evolving or what is your take on that written form?

Christoph:	No, it's not dead at all. In fact, it's the best channel to get found, right? Because as far as I know, Google still does not necessarily index my videos, right? That's why we do transcripts. That's one reason why we do transcripts. And Google search is still an important thing. And you have to write to actually get that. So now people are saying you have to write longer, sometimes you do. But I've had articles who are pretty short who rank really high because they answered that question that people are searching for.

So again, the answer is it all depends. I think the problem why people say blogging is dead or they don't want to blog is because the term, right? So people don't like the term. So if you go to a CEO and say, "You should blog." And I think the CEO, in his or her mind, they have this image of somebody like writing about what they had for lunch.

Now, there is some value to share what you had for lunch if there is a story around it. That doesn't mean you should all... And it depends on your audience. So, the latest thing I podcasted about or blogged about, I don't even remember. On my own podcast, I now start off with, and I say something like, "Hello content creators and business storytellers" and then I jump in. So people would go, "Hey guys." And I think that's sometimes too informal, even though I've done that. And then people say, "Hello everyone." And I'm like, "Well it's not everyone you're talking to even though you're all welcome."

So what I started to do is, this is the audience this is actually intended for and I make it more conversational for them and I invite them in. So as long as you know your audience, as long as you write for your audience, as long as you have something of value to say, as long as you solve their problem, blogging is not dead. It's still a fantastic tool to drive business. And I would highly recommend it, no doubt.

Liron:	And now that Google is merging both video content and written content, the two worlds are colliding fast and furious. Yes, YouTube is indexing your videos. Google is indexing your videos and starting to understand more and more content. But end of the day, if you just make it easy and you have a blog post for your video, well you've just given YouTube and Google two amazing signals saying you're going to answer this question and that is just absolutely gold. Do we still need to build authority when it comes to that? I mean do you kind of gravitate towards certain people, certain blogs, certain content? Or do you kind of just pick the answer that's near the top and see what works?

Christoph:	So that's a fantastic question. You still have to build authority. Brand awareness matters. I'll give you an example. Meetings Today is one of the brands I work with and I was at an event. And so there's a print edition that people get and then there is an E newsletter that people get. And then there is the website, of course. I had meeting planners tell me, they said, "When I'm searching for an answer and Meetings Today is the first result or even the third result. But I see it, I'm clicking because I know Meetings Today, I know that you guys are credible." So if the first one is newtoeventplanning.com or something like that. Just making that up. I have no idea if that exists. You don't know them. So brand awareness does matter and it does matter in search too.

And the other thing, while we're talking about search, you know what else matters in search? And people always say it doesn't, and they're wrong. Social media. So when you search... I bet, we should do it for your name. When I search for my name on Google, do you know what all the top hits are? It's my books. It's my social media channels. It's my blog. But social media is right up there. So social media matters, right? So make sure you have all those different areas covered.

Liron:	Well, at the end of the day, it's all about discoverability. Everything begins at the Google search box. If you're applying for a job, they're going to Google your name. What your reputation is all about. What is your legacy? What's your history? What are people saying about you? That is absolutely critical. So even though we're YouTubers and we're kind of putting out YouTube content, we have to start thinking bigger. Do you have any tips for us? How do we self brand ourselves to go beyond just being a YouTuber?

Christoph:	Well, I mean at the very least what you can do is have a website and embed your videos on that website, right? And then still grow the YouTube presence, but share that link, right? Send people there. And I know that's not a new strategy. I see people do that all the time. But then slowly start using the other channels as well.

And the other reason why that's actually very important, and we see the news all the time, right? YouTube cuts monetization, YouTube cuts that, YouTube changes this... It diversifies your revenue, right? And it diversifies your reach. So if YouTube changes something... Or I'll give you another example. Blab was one of those channels back when, and I put all my eggs into that. Then they closed overnight, right? Like on a Friday night or something. They said we're closing in like two hours.

So that's another reason. Who knows what's going to happen. And will YouTube shut down? Probably not. But Google shut down Google trips the other day, which I thought was one of the biggest, one of the best products they had. I used it all the time. It gave me recommendations of what to do in a city. It gave me other ideas. So the Google cemetery of products is a real thing.

Liron:	Oh, and you're not in control. I mean, when you're building your entire business on somebody else's property, you're just renting. I mean it's up to them. You have no control. But when you run your own website, your own blog, you're actually in charge. You can control your own notification by building a mailing list. You can talk to your audience because they know you and you've got email addresses, you've got social media links. You're building your own castle, on your own properties.

So looking at this landscape as a whole and you're talking to brands, so you kind of see it on all sides. Being kind of a journalist, you see it from there. You cover events, you're live tweeting at other people's events. You're writing articles. You're creating all the 360 content, videos and podcasts. What has got you kind of really excited at the moment?

Christoph:	At the moment? I think trying new things, virtual reality is probably a top of the list right now. I think it's a highly emerging market. I'm still wondering how it will actually evolve. Because today we can consume content and do like eight other things. But when we get to the real true virtual reality, right? You have to put on the headset and you can't do anything else. So then of course the next step is are they now going to show me ads when I'm in a virtual reality environment? I get it, right? They have to be revenue streams. So that's certainly going to evolve.

The other thing, artificial intelligence is another thing that it's not really a new thing, but marketers really need to get ahead of that. And there's so much potential with artificial intelligence, whether it comes to personalized content or whether it comes to nurture campaigns and other things like that. We're really, really early on in that process, but it certainly can help us as we move forward and try to be relevant.

Liron:	Yep. AI is coming fast and furious. Fake news is going to be even worse. Fake videos are going to be coming out. Where you're not sure whether you're looking at the real thing or just some artificially created avatar that looks like the real thing. It's a very, very fast changing world that we live in. And as you started off by saying, for less than $150, you can literally walk into an event with an entire studio kit ready to go and within minutes be set up and start to broadcast live if you wanted to, record in 360, record audio, record video, transcribe it later and there we go. You've repurposed your content in four or five different ways just from stuff that you can carry in your pocket. So that has been a real eye opener. Good to think way beyond just the YouTube platform, but this bigger world of search and credibility, authenticity and good storytelling. So what have you got going on?

Christoph:	Yeah, always the connect with me over on my blog, 

. Feel free to look me up on LinkedIn. Twitter at 

Liron:	Christoph, thank you very much again for spending your time with us and sharing a different side to what we customed as YouTubers. Maybe we need to start thinking different. Maybe we need to start thinking way bigger than just the next video and just uploading it to one platform.

Christoph:	You bet. Good luck everyone. Thanks for having me on the show.

On this week's episode of TubeTalk, we discuss how YouTubers can repurpose their video content in all sorts of ways to get the maximum impact!

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